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Health & Well-Being

From pilot to policy: what Europe’s new culture declaration means for museum health and well-being

In June 2026, the EU’s three main institutions put culture’s benefits for health and wellbeing into a shared political commitment for the first time. For...

Impact

Why Museums Matter for Young People: Lessons from Amsterdam to Singapore

Teenagers are swapping phone numbers at the end of a museum workshop. A young person who barely left home for three years is pitching their...

Engagement

From Tagging to Togetherness: How Art UK Turned a Digital Tool into Real-World Connection

A simple artwork-tagging tool has become the starting point for friendships, wellbeing and a renewed pride in place. At the Digital Collections Summit, Art UK’s...

Digital

What Will the Future Remember? Why Museums Must Start Collecting Social Media Now

Try to imagine studying the Renaissance without its art. Now imagine a historian in 2126 trying to understand our era without hashtags, viral videos or...

Health & Well-Being

Why Museums Matter for Mental Health and Well-Being

Doctors are prescribing gallery visits. Care homes are receiving museum collections. People living with dementia are reliving Eurovision classics with a mobile museum. Here is...

Climate interpretation and engagement

Museums and Climate: Why Cultural Institutions Belong in the Conversation

From exhibitions that turn industrial heritage into hope to galleries built for climate grief, museums are finding their voice on the defining issue of our...

Museum Marketing

How museums can adapt their content to short-video formats

For a growing share of your potential audience, the first encounter with your museum is a vertical video they did not go looking for. It...

Museum Marketing

One object, one iPhone, one afternoon: How London Museum went viral

Helen Maher and Xuxa Kidd told the Museums & Social Media Summit how a muddy knitted cap pulled from the Thames became their most successful...

Artificial Intelligence

How Qatar Museums Built an AI Tour That Actually Reaches Visitors 

Plenty of museums are experimenting with Artificial Intelligence (AI), but far fewer have progressed past the pilot stage to deliver something visitors actually use. Qatar Museums...

Exhibition Design and Interpretation

Infrastructure Before Output: How Museum of Toronto Built a Digital Ecosystem by Doing the Wrong Things First

Most conference talks about digital strategy focus on the answer. The ecosystem is in place, the team is aligned, the numbers look good. At a...

Exhibition Design and Interpretation

When Boxing Gloves Meet Museum Walls

There is often a wide gulf between culture lovers and sports enthusiasts. In Antwerp, a hyperdiverse city where martial arts of every kind are widely...

Engagement

How Do You Make People Care About an Object? What Museums Can Learn From Their Most Talked-About Objects

A muddy cap, a Van Gogh, a painting on day release. Here is how six museums turned things in cases into things people care about....

Digital

Should Your Museum Start a Podcast?

Zoe Goldman never planned to become a podcast producer. Her background is in art history, not journalism or audio production, and she is the first...

Professional Development

20 Essential Books for Museum Studies Students

For students pursuing a career in museums, building a strong foundation of knowledge is crucial. From curation and exhibition design to education, activism, and ethics,...

Artificial Intelligence

How AI Turned a Museum’s Masterpieces into a 600-Year-Old Mystery

When Argentina’s Museo Nacional de Bellas Artes opened its doors to an algorithm, a beer brand and a question nobody could quite answer, the team...

Artificial Intelligence

When Students Know More Than Teachers: AI in Museum Learning

When most institutions talk about bringing AI into education, the instinct is to hand students the tools and watch what they make. The Victoria and...

Artificial Intelligence

We Sent 400 Visitors on a Date With a Van Gogh. Here’s What We Learned

The Van Gogh Museum built an AI feature that matched people to a painting and told them a personal story about why they belonged together....

Artificial Intelligence

Bringing a Museum Collection to Life with Conversational AI

Inside the London Transport Museum’s AI Digital Poster project — a case study whose team reports conversational support for 60 languages and delivery with equipment...

Artificial Intelligence

How Cincinnati Museum Center Built an AI Learning Community

Most museum staff don’t need to be convinced that AI is changing things. What they need is somewhere safe to figure out what that actually...

Museum Learning

How a Museum in Rural Wyoming Reaches Students on Six Continents

The Buffalo Bill Center of the West sits in Cody, Wyoming — a small city in the high desert, miles from any major population centre,...

Museum Learning

From Field Trip to Career Path: The Taubman Museum’s School Partnerships

Most museums measure their relationship with schools in hours. A visit, a tour, a workshop — then the bus pulls away. The Taubman Museum of...

Engagement

How a Museum Put History on the School Menu

What if the most effective way to get students engaging with history wasn’t a lesson, a worksheet, or even a museum visit — but lunch?...

Digital

Who Gets to Tell the Story? Co-Producing Digital Meaning in Museums

How the Great North Museum: Hancock and Beacon Films are reshaping what museum interpretation can look like — and who gets to make it. What...

Sustainability

Beyond Sustainability: How IMMA Is Learning to Think Like a Living System

What if the goal wasn’t to reduce a museum’s impact, but to actively improve the conditions for life? At the Irish Museum of Modern Art,...