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Digital

How Arts Organisations Can Use TikTok

There can be little doubt that all arts organisations and museums can harness the power of social media to their advantage but TikTok, in particular,...
Digital

The Best Free Virtual Tours of Museums in the World

Going to museums and art galleries has not been easy in 2020. Although many museums have been open to the public over the course of...
News

ACMI set to open the World’s most digitally transformed museum

ACMI, Australia’s national museum of screen culture, has today unveiled details of its ambitious multiplatform museum model, delivering a digital experience that will transport visitors...
Opinion

Why we need museums now more than ever

In today’s uncertain times, museums can act as an anchor in the storm. To those who aren’t as passionate about the power of museums as...

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Digital

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How are Museums making money online?

Recently, the subject that people want to speak with me about is how museums are making money online.  “What’s working?” and “Who’s doing it well?”...

Mayflower 400: how we brought the pilgrims’ ship to life using VR technology

It’s almost impossible, 400 years later, to imagine the scene in September 1620, when groups of English Puritans took their last look at the land...
Alice in Wonderland VR

Museum Heads to Wonderland With Virtual Reality Event

The Victoria & Albert Museum in London has announced that it will stage a major virtual reality (VR) event in the museum to support of...

Social Impact

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African art in a museum

What does it mean to decolonize a museum?

In the past few years, museums across the US, Europe, and Australia are trying to tackle the challenge of decolonizing their institutions. However, the very...

The Representation of Mental Illness in Museums

In 2016 the Mental Health Foundation released a document titled Fundamental Facts about Mental Illness 2016, which stated that problems concerning mental health are one...

Museums as Activists

Are museums activists? Should they be activists? I would argue that museums have an opportunity to bring activism, however subtly, into their galleries. With the...

Film: How Can You Decolonise Museums?

How can you decolonise museums? This presentation shares how Birmingham Museum collaborated with local cultural activists with a strong record of challenging museums to create...

Leadership

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What’s Your Museums WHY?

In 2006, Blake Mycoskie was in Argentina learning to play Polo, when a chance encounter changed his life. A conversation in a bar introduced him...

Boll Weevils, Museums and adapting to change

In the town of Enterprise, Alabama stands an unusual monument, a statue of a woman holding a pedestal high above her head and in it...

A Museum Bestiary

As Museum professionals, we have an existential choice to make about who and what we want to be. In today’s climate of social activism, one...

Marketing

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Google Search

SEO for Museums in 2020

As we launch into 2020, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...

Survey: How Museum Marketing is Adapting to Covid-19

It’s no secret that museums have been hit hard by Covid-19, with social distancing forcing them to close for several months and now limiting the...

How Museums Can Work With Social Media Influencers

You may associate influencer marketing with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth could...

6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...