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The people behind museums: Alejandro López, MuseumMate CEO and Co-Founder

Ever since his first experience of a museum audio guide back in 1990, Alejandro Lopez has been fascinated by the potential of audiovisual content delivery....

Making the Most of NFTs Without Pressing “Mint”

Illustration by Melissa McFeeters   NFTs are taking over. Maybe. You have seen the headlines for months: What are NFTs (we like this explanation)? Are...

The Multi-Platform Museum

A planning toolkit for integrating on-site and online visitor engagement In the past year, audiences have developed new habits and expectations for accessing experiences remotely...

Digital Fundraising

The Story Behind the People’s History Museum Crowdfunder

Ahead of her talk at the MuseumNext Digital Income Summit, Sarah Miguel gives a glimpse into how she and her team took action when the...

Fundraising with Membership Schemes

Membership schemes are a great way to get audiences invested in your museum’s mission and vision by offering them behind the scenes access and content...

“Tap” into your Digital Fundraising Goals with Contactless Donations

As museums are beginning to open worldwide and visitors are slowly but surely flocking back to their hallowed halls it’s time to think about how...

Retail Therapy: Using Museum Shops for Digital Fundraising

I’m not sure about you, but I’ve always had a massive soft spot for museum gift shops. The walls of collectible postcards, quirky homewares, unique...

How can museums see beyond the gimmicks in Virtual & Augmented Reality

When is XR (Virtual, Augmented and Mixed Reality) an asset and when is it a distraction for museums and their audiences? In his 2000 memoir...

What can museums learn from XR in other industries?

XR is changing the landscape not just for museums but for gaming, theatre, film and more… It was Tim O’Reilly, founder and CEO of O’Reilly...

4 things you need to know before embarking on your next XR project

Back in 2016 at the E3 gaming conference, Virtual Reality games were suddenly the hot topic, with a raft of projects in the pipeline. And...

6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...

How Museum of Gloucester Pivoted During Covid-19

Amy Washington explains how a dedicated team, a willingness to experiment and a can-do spirit enabled the Museum of Gloucester to find success in the...

In conversation with: Josh Dyer, Director of Marketing, Myseum of Toronto

“We had a strategy to capture, repackage and present digital content in dynamic ways . . . Covid forced us to execute that strategy much...

Museum Branding That Stands Out From The Crowd

There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea...