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Digital

Corona-proofing museum interactives

This blog post is a shortened version of a webinar that we gave at Ecsite this year. You can rewatch the full length webinar here or right...
Digital

The AR that ate Disney World 

For years, I had a deep skepticism of Augmented Reality (AR). While I could see the revolutionary potential of AR in the distant future, when...
Marketing

Survey: How Museum Marketing is Adapting to Covid-19

It’s no secret that museums have been hit hard by Covid-19, with social distancing forcing them to close for several months and now limiting the...
museum worker salaries
Ideas

How to Get a Job in a Museum

[This article has been written by Fair Museum Jobs, a grassroots organisation that campaigns for fairer and more ethical recruitment and job practice in UK...

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Digital

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Five secrets to livestreaming a cultural feast

Thanks to live-streaming, museums are turning the crisis into an opportunity to reach new audience. In February, eight Chinese museums joined a 12-hour live-streaming relay...

10 ways to make your museum website COVID secure

Above: Stadel Museum in Frankfurt, one of the European museums that has reopened  A month after the rest of Europe, the first museums in the...

How less ambition can lead to greater museum websites

“We are a world class museum and we want a website / app / interactive to match”. Almost every briefing I receive starts with the...

Social Impact

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The Representation of Mental Illness in Museums

In 2016 the Mental Health Foundation released a document titled Fundamental Facts about Mental Illness 2016, which stated that problems concerning mental health are one...

Museums as Activists

Are museums activists? Should they be activists? I would argue that museums have an opportunity to bring activism, however subtly, into their galleries. With the...
African art in a museum

What does it mean to decolonize a museum?

In the past few years, museums across the US, Europe, and Australia are trying to tackle the challenge of decolonizing their institutions. However, the very...

Film: How Can You Decolonise Museums?

How can you decolonise museums? This presentation shares how Birmingham Museum collaborated with local cultural activists with a strong record of challenging museums to create...

Leadership

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What’s Your Museums WHY?

In 2006, Blake Mycoskie was in Argentina learning to play Polo, when a chance encounter changed his life. A conversation in a bar introduced him...

Boll Weevils, Museums and adapting to change

In the town of Enterprise, Alabama stands an unusual monument, a statue of a woman holding a pedestal high above her head and in it...

A Museum Bestiary

As Museum professionals, we have an existential choice to make about who and what we want to be. In today’s climate of social activism, one...

Marketing

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How Museums Can Work With Social Media Influencers

You may associate influencer marketing with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth could...

6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...

How Can Museums Use Email Marketing?

Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...

How Museums Can Win at E-Commerce and Online Donations

Sure, having a snazzy museum website is great for brand awareness, impressing users, making information about visiting and programmes easy to find, but let’s get...