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How are Museums making money online?

Recently, the subject that people want to speak with me about is how museums are making money online.  “What’s working?” and “Who’s doing it well?”...

Mayflower 400: how we brought the pilgrims’ ship to life using VR technology

It’s almost impossible, 400 years later, to imagine the scene in September 1620, when groups of English Puritans took their last look at the land...

Museum Heads to Wonderland With Virtual Reality Event

The Victoria & Albert Museum in London has announced that it will stage a major virtual reality (VR) event in the museum to support of...

What does it mean to decolonize a museum?

In the past few years, museums across the US, Europe, and Australia are trying to tackle the challenge of decolonizing their institutions. However, the very...

The Representation of Mental Illness in Museums

In 2016 the Mental Health Foundation released a document titled Fundamental Facts about Mental Illness 2016, which stated that problems concerning mental health are one...

Museums as Activists

Are museums activists? Should they be activists? I would argue that museums have an opportunity to bring activism, however subtly, into their galleries. With the...

Film: How Can You Decolonise Museums?

How can you decolonise museums? This presentation shares how Birmingham Museum collaborated with local cultural activists with a strong record of challenging museums to create...

What’s Your Museums WHY?

In 2006, Blake Mycoskie was in Argentina learning to play Polo, when a chance encounter changed his life. A conversation in a bar introduced him...

Boll Weevils, Museums and adapting to change

In the town of Enterprise, Alabama stands an unusual monument, a statue of a woman holding a pedestal high above her head and in it...

A Museum Bestiary

As Museum professionals, we have an existential choice to make about who and what we want to be. In today’s climate of social activism, one...

SEO for Museums in 2020

As we launch into 2020, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...

Survey: How Museum Marketing is Adapting to Covid-19

It’s no secret that museums have been hit hard by Covid-19, with social distancing forcing them to close for several months and now limiting the...

How Museums Can Work With Social Media Influencers

You may associate influencer marketing with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth could...

6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...