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Marketing

In conversation with: Amy Washington, Events and Marketing Officer, Museum of Gloucester

Amy Washington explains how a dedicated team, a willingness to experiment and a can-do spirit enabled the Museum of Gloucester to find success in the...
Shoppers in museum shop
Money

Brand licensing opportunities and museums – mercenary or an inevitability?

The great museum pivot has been a hot topic in recent months. As institutions around the globe have fought to react to lockdowns, closures and...
Digital

In conversation with: Paige Dansinger, Founding Director of the Horizon Art Museum and Better World Art Museum

“Better World Museum and the Horizon Art Museum are proud to not be normal! Creative technology allows things that have never been done before. We...
Digital

The tech start-up plugging museums into the potential of Desktop AR

At MuseumNext we receive our fair share of enquiries from new tech companies looking to launch into the museum market. And while not all are...

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Digital

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Business, consumer trends and COVID-19: taking stock of the world we find ourselves in today

The way we consume and interact with content has been thoroughly put to the test over the past year. Let’s look at how the broader...

COVID-19 shines a light on the crucial role museums play in our society

As the song goes, “You don’t know what you’ve got ’til it’s gone”. And that’s certainly how the world is feeling right now about those...

Roundtable with Dave Patten, The Science Museum

From social distancing to flexible interfaces, chemical screen cleaning to robot tours. In a recent virtual meet-up, Dave Patten took Jim Richardson and the MuseumNext...

Social Impact

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Why 2021 will be momentous for social justice in museums

If 2020 was a year that put social justice issues in the spotlight, 2021 will be a year for some landmark changes to remedy these...

The Representation of Mental Illness in Museums

In 2016 the Mental Health Foundation released a document titled Fundamental Facts about Mental Illness 2016, which stated that problems concerning mental health are one...

Museums as Activists

Are museums activists? Should they be activists? I would argue that museums have an opportunity to bring activism, however subtly, into their galleries. With the...

Film: How Can You Decolonise Museums?

How can you decolonise museums? This presentation shares how Birmingham Museum collaborated with local cultural activists with a strong record of challenging museums to create...

Leadership

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In Conversation with Deirdre Carasso

Meta Knol sits down with Deirdre Carasso to talk about how she transformed a filing city museum into a place cherished by its communities. How...

Covid created a change in mindset in museums, now what will we do with it?

We’ve witnessed unimaginable human adaptability this year, with new ways of working, digital transformation and bold action. We’ve learnt that in challenging circumstances, we can...

Scott Stulen in conversation

Filmed at Philbrook Museum of Art in September 2020. Jeff Martin sits down with Scott Stulen, the Director of Philbrook Museum of Art to talk about how...

Marketing

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In conversation with: Josh Dyer, Director of Marketing, Myseum of Toronto

“We had a strategy to capture, repackage and present digital content in dynamic ways . . . Covid forced us to execute that strategy much...
Museum Logo Design

Eye Catching Museum Logo Design

From Nike’s “swoosh” symbol to the iconic Apple logo, brands know that a strong identity is essential to their success. The same is true for...

6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...
Google Search

SEO for Museums in 2021

As we launch into 2021, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...