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Making the Most of NFTs Without Pressing “Mint”

Illustration by Melissa McFeeters   NFTs are taking over. Maybe. You have seen the headlines for months: What are NFTs (we like this explanation)? Are...

The Multi-Platform Museum

A planning toolkit for integrating on-site and online visitor engagement In the past year, audiences have developed new habits and expectations for accessing experiences remotely...

The people behind museums: Kaitlin Fritz and Olga Kravchenko, Musemio

Musemio is a digital platform with a clear mission to help children explore culture through immersive quests. Founded in 2018 by Kaitlin Fritz and Olga...

Digital Fundraising

The Story Behind the People’s History Museum Crowdfunder

Ahead of her talk at the MuseumNext Digital Income Summit, Sarah Miguel gives a glimpse into how she and her team took action when the...

Fundraising with Membership Schemes

Membership schemes are a great way to get audiences invested in your museum’s mission and vision by offering them behind the scenes access and content...

“Tap” into your Digital Fundraising Goals with Contactless Donations

As museums are beginning to open worldwide and visitors are slowly but surely flocking back to their hallowed halls it’s time to think about how...

Retail Therapy: Using Museum Shops for Digital Fundraising

I’m not sure about you, but I’ve always had a massive soft spot for museum gift shops. The walls of collectible postcards, quirky homewares, unique...

4 things you need to know before embarking on your next XR project

Back in 2016 at the E3 gaming conference, Virtual Reality games were suddenly the hot topic, with a raft of projects in the pipeline. And...

What does the Bring Your Own Device (BYOD) revolution mean for museums?

XR experiences are increasingly relying on visitors to use their own devices. But is this a long-term change or a short-term fix for the pandemic?...

Is VR the solution to isolation or part of the problem?

Virtual Reality has been with us for several years now. And the concept of donning a headset and immersing oneself in a world of computer-generated...

6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...

How Museum of Gloucester Pivoted During Covid-19

Amy Washington explains how a dedicated team, a willingness to experiment and a can-do spirit enabled the Museum of Gloucester to find success in the...

In conversation with: Josh Dyer, Director of Marketing, Myseum of Toronto

“We had a strategy to capture, repackage and present digital content in dynamic ways . . . Covid forced us to execute that strategy much...

Museum Branding That Stands Out From The Crowd

There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea...