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Monterey Bay Aquarium Live Streaming Animal Crossing

In what is thought to be a first for the museum sector, Monterey Bay Aquarium has used a popular video game to present a live...

How Arts Organisations Can Use TikTok

There can be little doubt that all arts organisations and museums can harness the power of social media to their advantage but TikTok, in particular,...

The Best Free Virtual Tours of Museums in the World

Going to museums and art galleries has not been easy in 2020. Although many museums have been open to the public over the course of...

What does it mean to decolonize a museum?

In the past few years, museums across the US, Europe, and Australia are trying to tackle the challenge of decolonizing their institutions. However, the very...

The Representation of Mental Illness in Museums

In 2016 the Mental Health Foundation released a document titled Fundamental Facts about Mental Illness 2016, which stated that problems concerning mental health are one...

Museums as Activists

Are museums activists? Should they be activists? I would argue that museums have an opportunity to bring activism, however subtly, into their galleries. With the...

Film: How Can You Decolonise Museums?

How can you decolonise museums? This presentation shares how Birmingham Museum collaborated with local cultural activists with a strong record of challenging museums to create...

What’s Your Museums WHY?

In 2006, Blake Mycoskie was in Argentina learning to play Polo, when a chance encounter changed his life. A conversation in a bar introduced him...

Boll Weevils, Museums and adapting to change

In the town of Enterprise, Alabama stands an unusual monument, a statue of a woman holding a pedestal high above her head and in it...

A Museum Bestiary

As Museum professionals, we have an existential choice to make about who and what we want to be. In today’s climate of social activism, one...

SEO for Museums in 2020

As we launch into 2020, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...

Survey: How Museum Marketing is Adapting to Covid-19

It’s no secret that museums have been hit hard by Covid-19, with social distancing forcing them to close for several months and now limiting the...

How Museums Can Work With Social Media Influencers

You may associate influencer marketing with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth could...

6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...