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Digital

The AR that ate Disney World 

For years, I had a deep skepticism of Augmented Reality (AR). While I could see the revolutionary potential of AR in the distant future, when...
Marketing

Survey: How Museum Marketing is Adapting to Covid-19

It’s no secret that museums have been hit hard by Covid-19, with social distancing forcing them to close for several months and now limiting the...
museum worker salaries
Ideas

How to Get a Job in a Museum

[This article has been written by Fair Museum Jobs, a grassroots organisation that campaigns for fairer and more ethical recruitment and job practice in UK...
Ideas

How Small Museums and Big Brands can work together

There are not so many successful cases of cooperation between large commercial brands and small (often non-profit) museums. Here is the story of how a...

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Digital

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Five secrets to livestreaming a cultural feast

Thanks to live-streaming, museums are turning the crisis into an opportunity to reach new audience. In February, eight Chinese museums joined a 12-hour live-streaming relay...

10 ways to make your museum website COVID secure

Above: Stadel Museum in Frankfurt, one of the European museums that has reopened  A month after the rest of Europe, the first museums in the...

How less ambition can lead to greater museum websites

“We are a world class museum and we want a website / app / interactive to match”. Almost every briefing I receive starts with the...

Social Impact

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The Representation of Mental Illness in Museums

In 2016 the Mental Health Foundation released a document titled Fundamental Facts about Mental Illness 2016, which stated that problems concerning mental health are one...

Museums as Activists

Are museums activists? Should they be activists? I would argue that museums have an opportunity to bring activism, however subtly, into their galleries. With the...
African art in a museum

What does it mean to decolonize a museum?

In the past few years, museums across the US, Europe, and Australia are trying to tackle the challenge of decolonizing their institutions. However, the very...

Film: How Can You Decolonise Museums?

How can you decolonise museums? This presentation shares how Birmingham Museum collaborated with local cultural activists with a strong record of challenging museums to create...

Leadership

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What’s Your Museums WHY?

In 2006, Blake Mycoskie was in Argentina learning to play Polo, when a chance encounter changed his life. A conversation in a bar introduced him...

Boll Weevils, Museums and adapting to change

In the town of Enterprise, Alabama stands an unusual monument, a statue of a woman holding a pedestal high above her head and in it...

A Museum Bestiary

As Museum professionals, we have an existential choice to make about who and what we want to be. In today’s climate of social activism, one...

Marketing

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How Museums Can Work With Social Media Influencers

You may associate influencer marketing with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth could...

6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...

How Can Museums Use Email Marketing?

Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...

How Museums Can Win at E-Commerce and Online Donations

Sure, having a snazzy museum website is great for brand awareness, impressing users, making information about visiting and programmes easy to find, but let’s get...