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Do virtual tours in museums meet the real needs of the public? Observations and tips from a visitor studies perspective.

During the lockdown, more and more museums around the world are offering digital tours online: they could be virtual tours, live guided tours or even...

Listen up: how podcasts can create regular museum goers

The power of the podcast is not to be ignored. With the rise and rise of digital platforms over the past two decades, the popularity...

SEO for Museums

Like any organisation, museums find themselves navigating the increasingly complex world of digital marketing. And while Google rankings aren’t the only metric they need to...

Meet ArtActivistBarbie, the fearless funny feminist taking on a white male art world

ou may be surprised to learn that Barbie – lollipop-headed cultural icon and instrument of female oppression – has thrown off the shackles of the...

Museums and sustainable development goals

In 2000, the United Nations developed eight humanitarian goals known as the MDGs, or millennium development goals. Communities, organisations and institutions took up their share...

Should museums remain impartial?

Issues like sustainability, representation and diversity dominate modern society, but should we expect museums to take a stance? We’re living in an increasingly political and...

Combating Poverty Through Art: The Kalahari Indigenous Peoples

Botswana National Museum ventured into a mutual partnership with the San peoples of the Kalahari Desert to establish an eco-museum known as the Kuru Museum...

What can museums teach us about diversity?

Representation is a delicate subject and cultural institutions must work hard to ensure a range of voices are heard. Diversity is a very loaded word,...

5 Ways to Deal with Bad Managers

Almost anyone who has been working in museums for any length of time will have stories about bad managers. They are nearly impossible to avoid...

How Can Museum Workers Feel Less Stressed?

Stress is an inescapable part of life. Nowhere is this more true than on the job and that goes for Museum Workers too. The pressure...

A Museum Influencer’s Perspective: Storytelling, Mini Program, Food and Deep Dive Travel

When Yan Song was studying in Shanghai, his favorite pastime was to roam around museums. “Museums have emerged like bamboo shoots after the rain and visiting museums...

What can Museums learn from how Marvel uses Social Media?

Marvel and museums? You may think that we’re writing about a comic book museum. However, if you look closely at Marvel Studio’s incredible marketing strategy,...

How to get your museum out of a social media rut

It’s easy to get caught in social media posting patterns; particularly when a majority of other museums doing the same thing. However, the days of...

How social media can bring history to life

Quizzes, queens and behind the scenes: the powerful potential of social media for museums Before social media, the responsibility for maintaining the reputation of a...