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Breast Cancer Awareness Exhibition says, “Do Touch the Artworks”

The Fernández Blanco Museum, in the City of Buenos Aires is hosting an interactive exhibition called “The art of self-examination”, which aims to help women carry out examinations that can help them in the early detection of breast cancer.

The exhibition is an initiative by Macma, a charity dedicated to support women with breast cancer. Unlike conventional art exhibitions, the exhibition invites visitors to touch recreated classic works by masters such as Rubens, Raphael and Rembrandt in which women appear with bare breasts.

In each they have hidden in them an unexpected detail: a lump that cannot be recognised with the naked eye.

“For centuries, neither the portrayed women, nor the artists or the thousands of visitors who saw the works of art could recognise the symptoms. The same happens today: many women in our country don´t know how to recognise them. That is why we wanted this exhibition to help raise awareness of the importance of recognising the symptoms to which we must pay attention to”, explains the advertising agency behind the idea.

About the author – Manuel Charr

Manuel Charr is a journalist working in the arts and cultural sectors. With a background in marketing, Manuel is drawn to arts organizations which are prepared to try inventive ways to reach new audiences.

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