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Audiences

6 museums successfully cementing relationships with their audiences

By thinking outside the box, these cultural establishments have been able to take visitor and audience engagement to new levels. The old adage of “If...

The art of audience development in museums and galleries

They say that distance makes the heart grow fonder. And for the institutions that have not only maintained audience engagement but grown it over the...

Museum Audiences: How do you find yours?

One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...

How are audience segmentation models adapting for the post-lockdown museum world? 

Do you know your Commuterland Culturebuffs from your Kaleidoscope Creativity? These are (as the segmentation savvy will know) two of the profiles from the Audience Agency’s...

How has the pandemic shaped how we speak to our audiences?

“How are you? I mean that, because you actually mean that at the minute. When we’re asking (I don’t know if you remember) when we’re...