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SEO for Museums

Like any organisation, museums find themselves navigating the increasingly complex world of digital marketing. And while Google rankings aren’t the only metric they need to...

Museum Chatbots: is 24/7 museum service the way forward?

We’re living through a technological revolution, and this could mean big changes to museum services Technology has transformed the way we interact with the world...

The Met take their collection onto Animal Crossing

The Metropolitan Museum of Art based in New York City have made their collection available to over 13 million players of Nintendo’s longest running game....

Samsung’s The Frame Expands Its Catalogue With a New Collection of Paintings From the Thyssen-Bornemisza National Museum in Spain

Samsung Electronics today announced its commitment to the world of art and culture by adding 38 new art pieces from the Thyssen Museum in Spain to...

Long-Form Digital Content? Here are three museums doing it well

How do museums tell effective stories online? Some use film, podcasts or even a series of tweets, but I think that long-form written content is...

Live streaming from the gallery? How Museums are using Facebook Live

In this ever-changing world of digital, there’s always something new, and predictions of trends can seem out-of-date before they are even published. But Facebook Live...

Reorganise, Reuse, Rethink and Relaunch – Lessons from Philbrook

Philbrook Museum & Gardens in Tulsa, Oklahoma yesterday relaunched their website in response to their temporary closure for the COVID-19 crisis and to offer their...

Museum Social Media Entertains During the COVID-19 Crisis

With the world focused on the COVID-19 crisis, and museums shut as part of the effort to limit the outbreak. Institutions have been adjusting to...

Redeveloping your Museum website? Here’s some common reasons for doing so

Redeveloping a museum website is a big project and not something that any museum approaches without good reason. But with constant change both in our...

Big Data and Museums

Big Data: it’s a term that conveys power, generates suspicion and even scares some of us. But what role does big data have to play...

How can museums use gaming to their advantage?

Can games ever be considered art, and do they have a place in museum exhibitions? Computer gaming is hardly a new phenomenon but, as with...

‘Storyteching’ – how museums can use technology to tell their stories

We are living in a technology-driven age, and the right digital medium can help museums stay in the loop. Museums face a lot of competition...

Livestreaming and museums: making museums truly accessible

Not everyone has the means or opportunity to visit a museum, so should curators bring the exhibit to the viewer? From social media to video...

Museums should embrace Instagram rather than rejecting it. Here’s why

It’s often demonised as the end of genuine appreciation, but when it comes to engaging museum audiences, Instagram is a far better friend than foe...

Smithsonian Releases 2.8 Million Images to Public Domain

The Smithsonian Institution has released millions of high-resolution images from its collections so that members of the public can download them freely. Over two million...

Natural History Museum Reaches Millions with TikTok

When you think of the latest innovations that are allowing museums around the world to reach new audiences, perhaps snail jokes aren’t top of your...

Chinese Museums Put Exhibitions Online Due to Coronavirus

The coronavirus outbreak in several cities of China has led to some drastic measures including the construction of a huge new medical facility in the...

Museums Open Up Archives with Unsplash

Unsplash is the largest platform for freely sharing photos in the world. With more than 60 million image downloads and 10 billion views every month,...

What Digital Twin Technology Means for Museums

Museums are complex organisations and technology has to some extent made them more complicated. The Natural History Museum in London, for example, has more than...

Digital Technologies Used to Bring the Tower of David Museum to Life

Digital techniques, including the use of augmented reality (AR), have been put to use in the museum sector before, usually in the field of artistic...

Marina Abramović Performance Piece Comes to HoloLens 2

On Monday, the world-renowned auction house, Christie’s, announced that would be presenting a new performance art installation using mixed reality technology by the leading conceptual...

Anti-Capitalist Protestors Hack New York Gallery’s Exhibition

The New Museum of Contemporary Art in New York City was subject to an anti-capitalist protest which came in the form of an internet-based hack...

Musée d’Orsay Welcomes Instagram Artist-in-Residence

The world-famous Musée d’Orsay has announced that they have hired an Instagram artist-in-residence with the aim of bringing more attention to many of the masterpieces...

How To Avoid The “Gamification” Trap In Your Museum

Studies consistently show the educational benefits of incorporating games and play into learning. Games, and increasingly digital and video games, have become mainstays in many...