Marketing

For museum professionals working to connect their institutions with new and existing audiences, there are an ever increasing list of channels available and it can...

The eighth and final season of Game of Thrones has come to an end – with the season finale airing in May – and scenes...

Museums change lives. They educate, entertain and inspire. They provide spaces for social interaction and reflection. And they make valuable contributions to their local communities....

Whenever a museum or gallery closes its doors for redevelopment fears and emotions run high. Visitors lament the loss of experiences, spaces and facilities they...

Through the past decade we have seen massive social change in the UK and around the world which, during the initial stages seemed dramatic, with...

For one night only, on April 30, Airbnb and the Louvre are giving a lucky winner and their guest a once-in-a-lifetime opportunity to see what happens inside...

Museums recognise that reaching young people is important. But what is the best method to connect with this audience in a genuine way? Technology and...

How do you get people to go to a museum when they are not particularly interested in doing so? Museums are always looking for new...

There are lots of reasons why museums run events. They can be one-off events, collection launches or a regular series. An event can tie in...

As arts organizations, we are really good at putting up barriers for attendance. Some of these barriers are real and some are perceived. Some of...

There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea...

The Museum of English Rural Life has a well placed reputation for masterfully using social media to draw attention to it’s collection with witty tweets....

Travellers arriving at Amsterdam Airport Schiphol will get on a rolling art history lesson when picking up their suitcases thanks to a 73 meter long luggage...

Facebook, Snapchat, Instagram, Twitter, WhatsApp, Flikr, Pintrest, Tumblr, YouTube and LinkedIn – all popular social media sites used predominantly by the 18-30 age bracket, a.k.a....

Teddy is your average T. rex, loud, hungry (#palaeodiet), fossilized, and he loves a good movie theme song. But what is he doing on Tinder?...

With over 2,000,000 Chinese tourists who visited France in 2015, China is France’s second tourist market after the United States, but how can a European Museum...

Spending by Chinese tourists soared by 53% in 2016 to record $215 billion, and cities around the world are competing to gain a foothold in...

This presentation on Developing audiences at the Irish Museum of Modern Art was given at MuseumNext Dublin on 20th April 2016, by Aoife Flynn, Head of Audiences and Development, Irish Museum...

How did a 117-year-old institution in central Massachusetts reinvent itself? Through a mix of vision, moxie, and action. Adam Rozen, Director of Audience Engagement at the...

This presentation on developing audiences at Minneapolis Institute of Art was given at MuseumNext Indianapolis on 25th September 2016, by Katie Hill, Audience Engagement Specialist at Mia. In her presentation Katie talks...

Concerned, as they are, with history and permanence, museums are not generally in the business of shaking things up. The idea of new blood –...

The British Museum is UK’s most popular visitor attraction with over six million visitors last year, the museum has a collection which spans the world...

The audience is central to much of what a museum does, and visitor surveys and audience segmentation have over the past decade improved our understanding...

Jim Richardson is Managing Director of Sumo, a leading arts marketing agency with an international reputation, and the founder of MuseumNext. Jim spoke at the MuseumNext 2011...