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You may associate influencer marketing with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth could...
Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...
Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...
One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...
The way in which visitors engage with museums has completely changed over the last decade. The emergence of social media as a platform for public...
When Yan Song was studying in Shanghai, his favorite pastime was to roam around museums. “Museums have emerged like bamboo shoots after the rain and visiting museums...
Marvel and museums? You may think that we’re writing about a comic book museum. However, if you look closely at Marvel Studio’s incredible marketing strategy,...
It’s easy to get caught in social media posting patterns; particularly when a majority of other museums doing the same thing. However, the days of...
Quizzes, queens and behind the scenes: the powerful potential of social media for museums Before social media, the responsibility for maintaining the reputation of a...
We’re aiming to cleanse the internet of cringe-worthy content. Help us spread the word about museum marketing mistakes to avoid so we can forever eliminate...
A new museum devoted entirely to the seaside resort town of Blackpool is due to open in 2021 but the creative team behind the project...
The Metropolitan Museum of Art (The Met) in New York City has announced a project to collect and share personal stories related to the museum...
It was 2010 when I opened my inbox and read: ‘Congratulations! It is with pleasure that we invite you to attend the Berlinale Talent Campus...
For museum professionals working to connect their institutions with new and existing audiences, there are an ever increasing list of channels available and it can...
From Nike’s “swoosh” symbol to the iconic Apple logo, brands know that a strong identity is essential to their success. The same is true for...
Museums around the world need to constantly come up with inventive new Museum marketing ideas. From putting a moustache on an aeroplane to setting dinosaurs...
As we launch into 2020, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...
What makes one museum brand identity stand out from the crowd and another instantly forgettable? How can a great brand identity give your museum the...
What kind of relationship does your museum have with TripAdvisor? Have you ever quantified it? After all, that’s what TripAdvisor itself is all about and...
The museum sector has learned a great deal from the way private industries have utilised social media platforms to promote themselves and reach a wider...
The eighth and final season of Game of Thrones has come to an end – with the season finale airing in May – and scenes...
Museums change lives. They educate, entertain and inspire. They provide spaces for social interaction and reflection. And they make valuable contributions to their local communities....
Whenever a museum or gallery closes its doors for redevelopment fears and emotions run high. Visitors lament the loss of experiences, spaces and facilities they...
Through the past decade we have seen massive social change in the UK and around the world which, during the initial stages seemed dramatic, with...
For one night only, on April 30, Airbnb and the Louvre are giving a lucky winner and their guest a once-in-a-lifetime opportunity to see what happens inside...
