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6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...

How Can Museums Use Email Marketing?

Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...

Museum Audiences: How do you find yours?

One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...

How Can Museums Encourage Visitors to Post About Them on Social Media?

The way in which visitors engage with museums has completely changed over the last decade. The emergence of social media as a platform for public...

A Museum Influencer’s Perspective: Storytelling, Mini Program, Food and Deep Dive Travel

When Yan Song was studying in Shanghai, his favorite pastime was to roam around museums. “Museums have emerged like bamboo shoots after the rain and visiting museums...

What can Museums learn from how Marvel uses Social Media?

Marvel and museums? You may think that we’re writing about a comic book museum. However, if you look closely at Marvel Studio’s incredible marketing strategy,...

How to get your museum out of a social media rut

It’s easy to get caught in social media posting patterns; particularly when a majority of other museums doing the same thing. However, the days of...

How social media can bring history to life

Quizzes, queens and behind the scenes: the powerful potential of social media for museums Before social media, the responsibility for maintaining the reputation of a...

10 Museum Marketing Mistakes to Avoid

We’re aiming to cleanse the internet of cringe-worthy content. Help us spread the word about museum marketing mistakes to avoid so we can forever eliminate...

New Blackpool Museum Reveals Branding

A new museum devoted entirely to the seaside resort town of Blackpool is due to open in 2021 but the creative team behind the project...

The Metropolitan Museum of Art asks ‘What’s Your Met Story?’

The Metropolitan Museum of Art (The Met) in New York City has announced a project to collect and share personal stories related to the museum...

Can You Apply Transmedia Storytelling to Museums?

It was 2010 when I opened my inbox and read: ‘Congratulations! It is with pleasure that we invite you to attend the Berlinale Talent Campus...

How to Start a Podcast for Your Museum

For museum professionals working to connect their institutions with new and existing audiences, there are an ever increasing list of channels available and it can...

Eye Catching Museum Logo Design

From Nike’s “swoosh” symbol to the iconic Apple logo, brands know that a strong identity is essential to their success. The same is true for...

Quirky Museum Marketing Ideas to Get Noticed!

Museums around the world need to constantly come up with inventive new Museum marketing ideas. From putting a moustache on an aeroplane to setting dinosaurs...

SEO for Museums in 2020

As we launch into 2020, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...

How to Create a great Museum Brand Identity?

What makes one museum brand identity stand out from the crowd and another instantly forgettable? How can a great brand identity give your museum the...

TripAdvisor for Museums: Best Practice

What kind of relationship does your museum have with TripAdvisor? Have you ever quantified it? After all, that’s what TripAdvisor itself is all about and...

How Do Museum Professionals Harness Social Media for Marketing?

The museum sector has learned a great deal from the way private industries have utilised social media platforms to promote themselves and reach a wider...

Game of Thrones Tapestry unveiled in the Ulster Museum

The eighth and final season of Game of Thrones has come to an end – with the season finale airing in May – and scenes...

Communicating the value of museums

Museums change lives. They educate, entertain and inspire. They provide spaces for social interaction and reflection. And they make valuable contributions to their local communities....

Communicating change and marketing a Museum while closed for redevelopment

Whenever a museum or gallery closes its doors for redevelopment fears and emotions run high. Visitors lament the loss of experiences, spaces and facilities they...

The tools and tactics successful museums use to attract new visitors

Through the past decade we have seen massive social change in the UK and around the world which, during the initial stages seemed dramatic, with...

Louvre and Airbnb marketing campaign offers the chance to win a night with Mona Lisa

For one night only, on April 30, Airbnb and the Louvre are giving a lucky winner and their guest a once-in-a-lifetime opportunity to see what happens inside...