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Marketing

Survey: How Museum Marketing is Adapting to Covid-19

It’s no secret that museums have been hit hard by Covid-19, with social distancing forcing them to close for several months and now limiting the...

How Museums Can Work With Social Media Influencers

You may associate influencer marketing with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth could...

6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...

How Can Museums Use Email Marketing?

Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...

How Museums Can Win at E-Commerce and Online Donations

Sure, having a snazzy museum website is great for brand awareness, impressing users, making information about visiting and programmes easy to find, but let’s get...

5 Methods to Improve Your Museum Website

Whether you already have a killer website or are just dipping your toes in the web presence waters, there is always room for improvement. People...

“Traditional” Museum Marketing and PR

Marketing is a wide umbrella. With social media channels, email blasts, web analytics, websites and SEO, it’s easy to think that’s all there is to...

Planning Your Museums Website Redevelopment

At its core, a re-development is the process of taking something and designing it again for the second, third, fourth time… You get the gist....

Web Analytics for Museums

Perhaps the most intimidating digital marketing term known to man, woman and child, “web analytics” isn’t as scary as it seems. There is a tendency...

Museums and Brand Consistency

An easily recognisable style contributes to consistent brand awareness and will without a doubt, increase consistent digital engagement. Where would McDonalds be without the big...

Research & Planning for Museum Marketing Success

This article is about laying the groundwork and planning for your museum marketing success. We’re going to have you digging out analytics, thinking about your...

Museum Audiences: How do you find yours?

One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...

Writing Museum “Call to Action” Copy

We’re not talking about great call to action copy… We’re not talking about engaging call to action copy. We are talking about BLINDING call to...

Facebook Advertising for Museums

With 1.59 billion daily and 2.41 billion monthly active users, Facebook has it’s hand in a lot of pockets… Literally. More than 2.1 billion people...

How can Museums create eye-catching marketing graphics and video?

Creating content for your museum that tells a story is key to developing a marketing narrative. Social media posts that include images and video have...

Tips to get your Museum started with Social Media

In this article, we’ll go through social media basics to get your Museum started on the four most popular platforms: Facebook, Instagram, Twitter and LinkedIn....

Creative Museum Marketing Ideas

This article contains shining examples of cultural organisations who hit the nail on the head with engaging campaigns that proved extremely memorable to the public. ...

Tools to Make Your Museum Marketing Life Easier

In this article we’re going to introduce you to the applications that museum marketing pro’s need to make their lives easier. Organising content, scheduling and...

How Can Museums Encourage Visitors to Post About Them on Social Media?

The way in which visitors engage with museums has completely changed over the last decade. The emergence of social media as a platform for public...

Free Advertising for Museums with Google Ad Grants

This chapter is focused on MAJOR pro-tip: Google Ad Grants. This programme is terrific for qualifying nonprofit organisations that want to increase their online presence...

A Museum Influencer’s Perspective: Storytelling, Mini Program, Food and Deep Dive Travel

When Yan Song was studying in Shanghai, his favorite pastime was to roam around museums. “Museums have emerged like bamboo shoots after the rain and visiting museums...

What can Museums learn from how Marvel uses Social Media?

Marvel and museums? You may think that we’re writing about a comic book museum. However, if you look closely at Marvel Studio’s incredible marketing strategy,...

How to get your museum out of a social media rut

It’s easy to get caught in social media posting patterns; particularly when a majority of other museums doing the same thing. However, the days of...

How social media can bring history to life

Quizzes, queens and behind the scenes: the powerful potential of social media for museums Before social media, the responsibility for maintaining the reputation of a...