Marketing

“We had a strategy to capture, repackage and present digital content in dynamic ways . . . Covid forced us to execute that strategy much...

From Nike’s “swoosh” symbol to the iconic Apple logo, brands know that a strong identity is essential to their success. The same is true for...

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...

As we launch into 2021, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...

It’s no secret that museums have been hit hard by Covid-19, with social distancing forcing them to close for several months and now limiting the...

For museum professionals working to connect their institutions with new and existing audiences, there are an ever increasing list of channels available and it can...

You may associate influencer marketing with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth could...

Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...

Sure, having a snazzy museum website is great for brand awareness, impressing users, making information about visiting and programmes easy to find, but let’s get...

Whether you already have a killer website or are just dipping your toes in the web presence waters, there is always room for improvement. People...

Marketing is a wide umbrella. With social media channels, email blasts, web analytics, websites and SEO, it’s easy to think that’s all there is to...

At its core, a re-development is the process of taking something and designing it again for the second, third, fourth time… You get the gist....

Perhaps the most intimidating digital marketing term known to man, woman and child, “web analytics” isn’t as scary as it seems. There is a tendency...

An easily recognisable style contributes to consistent brand awareness and will without a doubt, increase consistent digital engagement. Where would McDonalds be without the big...

This article is about laying the groundwork and planning for your museum marketing success. We’re going to have you digging out analytics, thinking about your...

One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...

We’re not talking about great call to action copy… We’re not talking about engaging call to action copy. We are talking about BLINDING call to...

With 1.59 billion daily and 2.41 billion monthly active users, Facebook has it’s hand in a lot of pockets… Literally. More than 2.1 billion people...

Creating content for your museum that tells a story is key to developing a marketing narrative. Social media posts that include images and video have...

In this article, we’ll go through social media basics to get your Museum started on the four most popular platforms: Facebook, Instagram, Twitter and LinkedIn....

This article contains shining examples of cultural organisations who hit the nail on the head with engaging campaigns that proved extremely memorable to the public. ...

In this article we’re going to introduce you to the applications that museum marketing pro’s need to make their lives easier. Organising content, scheduling and...

The way in which visitors engage with museums has completely changed over the last decade. The emergence of social media as a platform for public...

This chapter is focused on MAJOR pro-tip: Google Ad Grants. This programme is terrific for qualifying nonprofit organisations that want to increase their online presence...