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Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...
Many of the world’s big cultural institutions and arts groups have had to learn how to adapt to the much-altered world since the global health...
You may associate social media influencers with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth...
In August 2020, Instagram launched a new content format for its users, to compete with the ever growing popularity of TikTok and integrate more diversity...
To say that the last two years have been challenging for the travel and tourism industry would be an understatement. After months of forced closures,...
Having been closed since the onset of the pandemic back in March 2020, The Discovery Center based at the Bill & Melinda Gates Foundation HQ...
Born and bred in Ottawa, John Swettenham has worked at The Canadian Museum of Nature for eight years having previously headed up the marketing function...
Taking the decision to be “different” can be scary and it can be unpredictable. But it can also be exciting and enlightening. That’s what Seth...
Few museum professionals have been responsible for engaging with a global online audience on quite the same scale as Boudewien Chalmers Hoynck van Papendrecht. Ahead...
Considered to be one of the rising stars of the museum world, Adam Koszary’s stellar career has seen him work at the Bodleian Libraries in...
Launched in 2010, Pinterest is an image-sharing and social media platform designed to enable saving and discovery of information on the internet, by allowing users...
As Amsterdam Museum’s lead on marketing and communications, Maurice Seleky is responsible for helping to shape the strategy for one of the institution’s most interesting...
In December 2020, Twitter announced it would introduce a new feature that allows users to have audio conversations. A move that is a surprise to...
For museum professionals working to connect their institutions with new and existing audiences, there are an ever increasing list of channels available and it can...
Three months into a new digital role. Faced with a global pandemic. Responsible for shaping the direction of a museum’s communication with the outside world...
By November 2020 internet sales accounted for 36% of retail in the UK, compared to 19.1% in February 2020. While internet sales, predictably, peaked during national...
National Museums Liverpool has unveiled its new brand as it opens up its galleries and museums once more following enforced closures as a result of...
There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea...
Amy Washington explains how a dedicated team, a willingness to experiment and a can-do spirit enabled the Museum of Gloucester to find success in the...
“We had a strategy to capture, repackage and present digital content in dynamic ways . . . Covid forced us to execute that strategy much...
Launched in 2010, Instagram rapidly became the go-to photo-sharing social media site in the West. Originally developed by Kevin Systrom and Mike Krieger, two Americans...
From Nike’s “swoosh” symbol to the iconic Apple logo, brands know that a strong identity is essential to their success. The same is true for...
As we launch into 2021, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...
It’s no secret that museums have been hit hard by Covid-19, with social distancing forcing them to close for several months and now limiting the...
Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...
