Marketing

Storytelling is a great way to get people, both young and old, to connect with museum collections. That is certainly what the content team at...

With social media adoption at an all-time high, the lure of digital marketing is hard to resist. The international reach, affordable ad options and easy...

After two summers of restrictions, trepidation and limitations, we are finally seeing people getting on planes, trains and automobiles again with a spirit of adventure...

By November 2020 internet sales accounted for 36% of retail in the UK, compared to 19.1% in February 2020. While internet sales, predictably, peaked during national...

One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...

TikTok is more than just an app that is centred on short-form videos. Since bursting onto the social media scene in September 2016, it’s become...

This article contains shining examples of cultural organisations who hit the nail on the head with engaging campaigns that proved extremely memorable to the public. ...

There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea...

For museum professionals working to connect their institutions with new and existing audiences, there are an ever increasing list of channels available and it can...

Do you know your Commuterland Culturebuffs from your Kaleidoscope Creativity? These are (as the segmentation savvy will know) two of the profiles from the Audience Agency’s...

In August 2020, Instagram launched a new content format for its users, to compete with the ever growing popularity of TikTok and integrate more diversity...

Known to hundreds of thousands of followers on TikTok, as _theiconoclass, Mary McGillivray is an art historian with a difference. Her lessons in art history...

“How are you? I mean that, because you actually mean that at the minute. When we’re asking (I don’t know if you remember) when we’re...

You may associate social media influencers with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth...

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...

With the festive season finally over for another year, many organisations around the world will be looking ahead at how they can make 2022 more...

As we launch into 2022, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...

Many of the world’s big cultural institutions and arts groups have had to learn how to adapt to the much-altered world since the global health...

To say that the last two years have been challenging for the travel and tourism industry would be an understatement. After months of forced closures,...

Having been closed since the onset of the pandemic back in March 2020, The Discovery Center based at the Bill & Melinda Gates Foundation HQ...

Born and bred in Ottawa, John Swettenham has worked at The Canadian Museum of Nature for eight years having previously headed up the marketing function...

Taking the decision to be “different” can be scary and it can be unpredictable. But it can also be exciting and enlightening. That’s what Seth...

Few museum professionals have been responsible for engaging with a global online audience on quite the same scale as Boudewien Chalmers Hoynck van Papendrecht. Ahead...

Considered to be one of the rising stars of the museum world, Adam Koszary’s stellar career has seen him work at the Bodleian Libraries in...