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How Arts Organisations Are Leveraging TikTok

Many of the world’s big cultural institutions and arts groups have had to learn how to adapt to the much-altered world since the global health...

How Museums Can Work With Social Media Influencers

You may associate social media influencers with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth...

How museums can adapt their content to new short-video formats

In August 2020, Instagram launched a new content format for its users, to compete with the ever growing popularity of TikTok and integrate more diversity...

Tiqets launches Marketing Kit to help museums make the most of 2022

To say that the last two years have been challenging for the travel and tourism industry would be an understatement. After months of forced closures,...

In conversation with Cara Egan from the Bill & Melinda Gates Foundation Discovery Center

Having been closed since the onset of the pandemic back in March 2020, The Discovery Center based at the Bill & Melinda Gates Foundation HQ...

In conversation with: John Swettenham from the Canadian Museum of Nature

Born and bred in Ottawa, John Swettenham has worked at The Canadian Museum of Nature for eight years having previously headed up the marketing function...

In conversation with: Seth Spillman, Chief Marketing Officer, The National Cowboy and Western Heritage Museum

Taking the decision to be “different” can be scary and it can be unpredictable. But it can also be exciting and enlightening. That’s what Seth...

In conversation with Boudewien Chalmers Hoynck van Papendrecht

Few museum professionals have been responsible for engaging with a global online audience on quite the same scale as Boudewien Chalmers Hoynck van Papendrecht. Ahead...

In Conversation with Adam Koszary, Head of Digital, The Audience Agency

Considered to be one of the rising stars of the museum world, Adam Koszary’s stellar career has seen him work at the Bodleian Libraries in...

Pinterest Tips for Museums

Launched in 2010, Pinterest is an image-sharing and social media platform designed to enable saving and discovery of information on the internet, by allowing users...

In conversation with: Maurice Seleky, Head of Communications and Marketing, Amsterdam Museum

As Amsterdam Museum’s lead on marketing and communications, Maurice Seleky is responsible for helping to shape the strategy for one of the institution’s most interesting...

What are Twitter Spaces and should Cultural Organisations be using them?

In December 2020, Twitter announced it would introduce a new feature that allows users to have audio conversations. A move that is a surprise to...

How to Start a Podcast for Your Museum

For museum professionals working to connect their institutions with new and existing audiences, there are an ever increasing list of channels available and it can...

How Zeitz Museum of Contemporary Arts Africa pivoted during the global pandemic

Three months into a new digital role. Faced with a global pandemic. Responsible for shaping the direction of a museum’s communication with the outside world...

Has digital widened participation by reaching new retail audiences?

By November 2020 internet sales accounted for 36% of retail in the UK, compared to 19.1% in February 2020. While internet sales, predictably, peaked during national...

National Museums Liverpool Reveals New Branding

National Museums Liverpool has unveiled its new brand as it opens up its galleries and museums once more following enforced closures as a result of...

Museum Branding That Stands Out From The Crowd

There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea...

How Museum of Gloucester Pivoted During Covid-19

Amy Washington explains how a dedicated team, a willingness to experiment and a can-do spirit enabled the Museum of Gloucester to find success in the...

In conversation with: Josh Dyer, Director of Marketing, Myseum of Toronto

“We had a strategy to capture, repackage and present digital content in dynamic ways . . . Covid forced us to execute that strategy much...

Instagram Tips for Arts Organisations

Launched in 2010, Instagram rapidly became the go-to photo-sharing social media site in the West. Originally developed by Kevin Systrom and Mike Krieger, two Americans...

Eye Catching Museum Logo Design

From Nike’s “swoosh” symbol to the iconic Apple logo, brands know that a strong identity is essential to their success. The same is true for...

SEO for Museums in 2021

As we launch into 2021, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...

Survey: How Museum Marketing is Adapting to Covid-19

It’s no secret that museums have been hit hard by Covid-19, with social distancing forcing them to close for several months and now limiting the...

How Can Museums Use Email Marketing?

Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...