Marketing

It was 2010 when I opened my inbox and read: ‘Congratulations! It is with pleasure that we invite you to attend the Berlinale Talent Campus...

From Nike’s “swoosh” symbol to the iconic Apple logo, brands know that a strong identity is essential to their success. The same is true for...

Museums around the world need to constantly come up with inventive new Museum marketing idea. From putting a moustache on an aeroplane to setting dinosaurs...

As we launch into 2020, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...

What makes one museum brand identity stand out from the crowd and another instantly forgettable? How can a great brand identity give your museum the...

What kind of relationship does your museum have with TripAdvisor? Have you ever quantified it? After all, that’s what TripAdvisor itself is all about and...

For museum professionals working to connect their institutions with new and existing audiences, there are an ever increasing list of channels available and it can...

The museum sector has learned a great deal from the way private industries have utilised social media platforms to promote themselves and reach a wider...

The eighth and final season of Game of Thrones has come to an end – with the season finale airing in May – and scenes...

Museums change lives. They educate, entertain and inspire. They provide spaces for social interaction and reflection. And they make valuable contributions to their local communities....

Whenever a museum or gallery closes its doors for redevelopment fears and emotions run high. Visitors lament the loss of experiences, spaces and facilities they...

Through the past decade we have seen massive social change in the UK and around the world which, during the initial stages seemed dramatic, with...

For one night only, on April 30, Airbnb and the Louvre are giving a lucky winner and their guest a once-in-a-lifetime opportunity to see what happens inside...

Museums recognise that reaching young people is important. But what is the best method to connect with this audience in a genuine way? Technology and...

How do you get people to go to a museum when they are not particularly interested in doing so? Museums are always looking for new...

There are lots of reasons why museums run events. They can be one-off events, collection launches or a regular series. An event can tie in...

As arts organizations, we are really good at putting up barriers for attendance. Some of these barriers are real and some are perceived. Some of...

There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea...

The Museum of English Rural Life has a well placed reputation for masterfully using social media to draw attention to it’s collection with witty tweets....

Travellers arriving at Amsterdam Airport Schiphol will get on a rolling art history lesson when picking up their suitcases thanks to a 73 meter long luggage...

Facebook, Snapchat, Instagram, Twitter, WhatsApp, Flikr, Pintrest, Tumblr, YouTube and LinkedIn – all popular social media sites used predominantly by the 18-30 age bracket, a.k.a....

Teddy is your average T. rex, loud, hungry (#palaeodiet), fossilized, and he loves a good movie theme song. But what is he doing on Tinder?...

With over 2,000,000 Chinese tourists who visited France in 2015, China is France’s second tourist market after the United States, but how can a European Museum...

Spending by Chinese tourists soared by 53% in 2016 to record $215 billion, and cities around the world are competing to gain a foothold in...