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How to Start a Podcast for Your Museum

For museum professionals working to connect their institutions with new and existing audiences, there are an ever increasing list of channels available and it can...

Game of Thrones Tapestry unveiled in the Ulster Museum

The eighth and final season of Game of Thrones has come to an end – with the season finale airing in May – and scenes...

Communicating the value of museums

Museums change lives. They educate, entertain and inspire. They provide spaces for social interaction and reflection. And they make valuable contributions to their local communities....

Communicating change and marketing a Museum while closed for redevelopment

Whenever a museum or gallery closes its doors for redevelopment fears and emotions run high. Visitors lament the loss of experiences, spaces and facilities they...

The tools and tactics successful museums use to attract new visitors

Through the past decade we have seen massive social change in the UK and around the world which, during the initial stages seemed dramatic, with...

Louvre and Airbnb marketing campaign offers the chance to win a night with Mona Lisa

For one night only, on April 30, Airbnb and the Louvre are giving a lucky winner and their guest a once-in-a-lifetime opportunity to see what happens inside...

Museum Marketing Campaigns for Young People, by Young People

Museums recognise that reaching young people is important. But what is the best method to connect with this audience in a genuine way? Technology and...

How Amsterdam Museum boosted visits by local residents by stepping beyond its walls

How do you get people to go to a museum when they are not particularly interested in doing so? Museums are always looking for new...

This California museum has turned its events into marketing machines

There are lots of reasons why museums run events. They can be one-off events, collection launches or a regular series. An event can tie in...

Removing Barriers Through Authentic Communication

As arts organizations, we are really good at putting up barriers for attendance. Some of these barriers are real and some are perceived. Some of...

Museum Branding That Stands Out From The Crowd

There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea...

The Museum of English Rural Life Leads Museum Social Media Duck Hunt

The Museum of English Rural Life has a well placed reputation for masterfully using social media to draw attention to it’s collection with witty tweets....

Rijksmuseum covers Schiphol Airport luggage belt with Dutch works of art

Travellers arriving at Amsterdam Airport Schiphol will get on a rolling art history lesson when picking up their suitcases thanks to a 73 meter long luggage...

How to get millennials into your Museum with escape rooms

Facebook, Snapchat, Instagram, Twitter, WhatsApp, Flikr, Pintrest, Tumblr, YouTube and LinkedIn – all popular social media sites used predominantly by the 18-30 age bracket, a.k.a....

Museum puts T. rex on Tinder to make new audiences fall in love with them

Teddy is your average T. rex, loud, hungry (#palaeodiet), fossilized, and he loves a good movie theme song. But what is he doing on Tinder?...

Film: How Can a European Museum Attract Chinese Tourists?

With over 2,000,000 Chinese tourists who visited France in 2015, China is France’s second tourist market after the United States, but how can a European Museum...

Film: How do you attract Chinese visitors to your Museum?

Spending by Chinese tourists soared by 53% in 2016 to record $215 billion, and cities around the world are competing to gain a foothold in...

Film: Developing audiences at the Irish Museum of Modern Art

This presentation on Developing audiences at the Irish Museum of Modern Art was given at MuseumNext Dublin on 20th April 2016, by Aoife Flynn, Head of Audiences and Development, Irish Museum...

Film: How did a 117-year-old museum reinvent itself? Through a mix of vision, moxie, and action.

How did a 117-year-old institution in central Massachusetts reinvent itself? Through a mix of vision, moxie, and action. Adam Rozen, Director of Audience Engagement at the...

Film: We Are Throwing A Party And Everyone’s Invited!

This presentation on developing audiences at Minneapolis Institute of Art was given at MuseumNext Indianapolis on 25th September 2016, by Katie Hill, Audience Engagement Specialist at Mia. In her presentation Katie talks...

Reaching out to younger museum audiences

Concerned, as they are, with history and permanence, museums are not generally in the business of shaking things up. The idea of new blood –...

Creating a buzz marketing The British Museum

The British Museum is UK’s most popular visitor attraction with over six million visitors last year, the museum has a collection which spans the world...

Participants not audiences

The audience is central to much of what a museum does, and visitor surveys and audience segmentation have over the past decade improved our understanding...

Film: Digital Marketing for Museums

Jim Richardson is Managing Director of Sumo, a leading arts marketing agency with an international reputation, and the founder of MuseumNext. Jim spoke at the MuseumNext 2011...