Museum Marketing

Helen Maher and Xuxa Kidd told the Museums & Social Media Summit how a muddy knitted cap pulled from the Thames became their most successful...

What if a museum’s most powerful act wasn’t bringing people through its doors, but sending its artworks out into the world instead? At the Museum...

Here’s a question worth asking: What does a cardboard banana have to do with digital transformation at a national museum? The answer, it turns out,...

If you stroll down Oxford Road in Manchester, you may notice an eight-legged sentinel lurking behind glass—looming, slightly menacing, and, as it turns out, unexpectedly...

What does it really take to create a viral video for a museum? Is it about the object on screen, the quick editing, the platform,...

How can museums collaborate meaningfully with social media creators to reach new audiences? That was the question explored by Ellie Wyant, Senior Communications Manager for...

From Nike’s “swoosh” symbol to the iconic Apple logo, brands know that a strong identity is essential to their success. The same is true for...

What if the most powerful voice for your museum wasn’t a celebrity, but a local parent sharing their weekend visit on Instagram? Micro-influencers have quietly...

How can heritage organisations stay relevant in an increasingly diverse society? The National Trust, a cornerstone of British cultural and natural heritage for over 130...

The creator economy is revolutionising how cultural organisations connect with audiences. For museums, this shift offers an unparalleled opportunity to amplify their reach and engage...

When the High Museum of Art in Atlanta launched Dutch Art in a Global Age in spring 2024, they faced a marketing challenge: how to...

Over 60% of Gen Z now use TikTok as a search engine, bypassing Google entirely. For museums, this shift signals a profound change in how...

In recent years, museums have relied heavily on Google Search as a primary driver of online visibility, audience engagement, and tourism research. From travellers searching...

Snapchat, once viewed primarily as a fleeting social media platform for teens, has evolved into a powerful tool for storytelling, brand building, and audience engagement....

Over the past decade, we’ve witnessed profound social changes both in the UK and globally. Early predictions painted a bleak picture—traditional community spaces were closing,...

In an era where attention spans are fleeting and digital content reigns supreme, museums face the daunting challenge of engaging modern audiences. For historic estates...

As museums strive to build meaningful connections with their audiences online, platforms like Bluesky offer unique opportunities to enhance digital presence. By linking your museum’s...

In recent years, podcasts have become a dynamic way for museums to connect with their audiences, extending the visitor experience beyond gallery walls. The Southern...

Developing a compelling brand identity is crucial for museums aiming to distinguish themselves and engage visitors effectively. A museum’s brand identity encompasses all visual elements—such...

In an era where digital communication has become the cornerstone of outreach, museums worldwide face the challenge of engaging younger audiences. The Oxford University Museum...

Salem, Massachusetts—a place where history and Halloween intertwine in a spooky yet delightful dance. But the city isn’t just known for the Salem Witch Trials...

In the age of Instagram and YouTube, museums and cultural hubs are no longer just places to quietly admire art. They’re becoming vibrant, buzzing spaces...

Imagine this: A visitor leaves your museum smiling, sharing photos on social media, and telling their friends, “You have to visit this place!” Now imagine...

In an age where information is consumed in bite-sized chunks and attention spans are shrinking, how do you ensure that a thousand years of history...