Fresh ideas from museums around the globe in your inbox each week
There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea...
Anna Cornelius is Head of Communications and Marketing for Wellcome Collection – London’s free museum and library dedicated to health and human experience. She shared...
In a world where digital content is constantly competing for attention, the Natural History Museum has found an effective way to stand out: illustration. Far...
Rowena Fry, Advertising Consultant at Crafted, shares her advice for museums looking to grow their audiences in the digital age. By testing and trialling new...
Over the past twenty years, museums have increasingly embraced branding as they fight for attention in a competitive visitor economy. But having a strong museum...
As we launch into 2024, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...
You may associate social media influencers with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth...
In an increasingly digital world, museums face the challenge of staying relevant, engaging audiences, and making their collections accessible to everyone. While many institutions have...
Museums around the world need to constantly come up with inventive new Museum marketing ideas. From putting a moustache on an aeroplane to setting dinosaurs...
At the National Museum of Scotland, a unique collaboration with a talented makeup artist and influencer has brought the museum’s natural sciences collections to life...
In the ever-evolving world of museum marketing, exploring innovative channels to reach audiences is critical. For the Museum of Contemporary Art Chicago, implementing an SMS...
TikTok is one of the fastest growing social media platforms and in 2021 had more online traffic than Google. As its growth and engagement numbers...
Storytelling is a great way to get people, both young and old, to connect with museum collections. That is certainly what the content team at...
At the Museum Marketing Summit 2022, Maurice Seleky, Head of Communications and Marketing and member of the management team at the Amsterdam Museum, delivered an...
With social media adoption at an all-time high, the lure of digital marketing is hard to resist. The international reach, affordable ad options and easy...
By November 2020 internet sales accounted for 36% of retail in the UK, compared to 19.1% in February 2020. While internet sales, predictably, peaked during national...
One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...
TikTok is more than just an app that is centred on short-form videos. Since bursting onto the social media scene in September 2016, it’s become...
This article contains shining examples of cultural organisations who hit the nail on the head with engaging campaigns that proved extremely memorable to the public. ...
For museum professionals working to connect their institutions with new and existing audiences, there are an ever increasing list of channels available and it can...
Do you know your Commuterland Culturebuffs from your Kaleidoscope Creativity? These are (as the segmentation savvy will know) two of the profiles from the Audience Agency’s...
Known to hundreds of thousands of followers on TikTok, as _theiconoclass, Mary McGillivray is an art historian with a difference. Her lessons in art history...
“How are you? I mean that, because you actually mean that at the minute. When we’re asking (I don’t know if you remember) when we’re...
Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...
