Museum Marketing

Many of the world’s big cultural institutions and arts groups have had to learn how to adapt to the much-altered world since the global health...

Having been closed since the onset of the pandemic back in March 2020, The Discovery Center based at the Bill & Melinda Gates Foundation HQ...

Born and bred in Ottawa, John Swettenham has worked at The Canadian Museum of Nature for eight years having previously headed up the marketing function...

Taking the decision to be “different” can be scary and it can be unpredictable. But it can also be exciting and enlightening. That’s what Seth...

Few museum professionals have been responsible for engaging with a global online audience on quite the same scale as Boudewien Chalmers Hoynck van Papendrecht. Ahead...

Considered to be one of the rising stars of the museum world, Adam Koszary’s stellar career has seen him work at the Bodleian Libraries in...

Launched in 2010, Pinterest is an image-sharing and social media platform designed to enable saving and discovery of information on the internet, by allowing users...

As Amsterdam Museum’s lead on marketing and communications, Maurice Seleky is responsible for helping to shape the strategy for one of the institution’s most interesting...

In December 2020, Twitter announced it would introduce a new feature that allows users to have audio conversations. A move that is a surprise to...

Three months into a new digital role. Faced with a global pandemic. Responsible for shaping the direction of a museum’s communication with the outside world...

National Museums Liverpool has unveiled its new brand as it opens up its galleries and museums once more following enforced closures as a result of...

Amy Washington explains how a dedicated team, a willingness to experiment and a can-do spirit enabled the Museum of Gloucester to find success in the...

“We had a strategy to capture, repackage and present digital content in dynamic ways . . . Covid forced us to execute that strategy much...

Launched in 2010, Instagram rapidly became the go-to photo-sharing social media site in the West. Originally developed by Kevin Systrom and Mike Krieger, two Americans...

It’s no secret that museums have been hit hard by Covid-19, with social distancing forcing them to close for several months and now limiting the...

Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...

Whether you already have a killer website or are just dipping your toes in the web presence waters, there is always room for improvement. People...

Marketing is a wide umbrella. With social media channels, email blasts, web analytics, websites and SEO, it’s easy to think that’s all there is to...

At its core, a re-development is the process of taking something and designing it again for the second, third, fourth time… You get the gist....

Perhaps the most intimidating digital marketing term known to man, woman and child, “web analytics” isn’t as scary as it seems. There is a tendency...

An easily recognisable style contributes to consistent brand awareness and will without a doubt, increase consistent digital engagement. Where would McDonalds be without the big...

This article is about laying the groundwork and planning for your museum marketing success. We’re going to have you digging out analytics, thinking about your...

We’re not talking about great call to action copy… We’re not talking about engaging call to action copy. We are talking about BLINDING call to...

With 1.59 billion daily and 2.41 billion monthly active users, Facebook has it’s hand in a lot of pockets… Literally. More than 2.1 billion people...