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How to sell museum merchandise creatively?

It’s time to invent new ways of doing things. The Vegetable Museum in China’s Shouguang City, known as “Home of Vegetables”, blended live-streaming with e-commerce...

Museums playing with China’s youth subcultures: from animal influencers to dancing relics

How do museums get cute, naughty and playful? Chinese museums have been tackling this question in hopes of appealing to the young audience. Museums in...

How selfies are changing the way we interact with art

It’s hard to ignore the number of people who take selfies in museums. But should we see this fad as a new way of appreciating...

Francis Bacon for Breakfast: are museum hotels the way forward?

Melting alarm clocks? A mini fridge of Campbell’s soup cans? What really goes into a museum hotel? Museums are constantly looking for new ways to...

Go big or go home: how blockbuster exhibitions are saving museums

“Blockbuster” is no longer a term reserved for high-grossing movies or best-selling novels. Turns out, it can also refer to museum culture. Attendance figures will...