Marketing plays an important role in the modern museum, allowing our cultural institutions to reach more people and positively impact more lives. We’re pleased to share a free 156 page guide to marketing for museums which we’ve produced in partnership with the UK arts marketing consultant Devon Turner.
From audiences strategy to improving your website, this comprehensive guide is a fantastic resource for someone getting started in museum marketing or an experienced marketing professional looking to keep their knowledge up to date.
With more platforms and channels for museum marketing managers to consider than than ever before, this comprehensive guide to museum marketing is sure to inspire.
The Complete Guide to Digital Marketing for Museums can be downloaded here.
The publication of the Complete Guide to Digital Marketing for Museums comes as MuseumNext announce the programme for the Digital Marketing Summit a three day virtual conference which will bring together museum professionals and marketing experts to share inspiring presentations on digital marketing for museums.
The MuseumNext Digital Marketing Summit will cover everything from finding TikTok success through to more traditional museum marketing platforms such as email.