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Stepping out the comfort zone to re-imagine the museum experience

Kajsa Hartig
Senior Advisor, New media
Nordiska Museet

In 2016 the Nordic Museum ran a year long Digital Identities training programme, trying new ways of engaging online with a younger audience, discovering ways of becoming facilitators of online conversation and rethinking ideas about participation and partnerships.

A central exercise was to discover a new tone of voice for online engagement. How did this work, what did they learn and how can any cultural organisation learn lessons from what they did?


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