The stakes have never been higher for cultural institutions around the world. After an 18-month rollercoaster that has pushed many organisations to the brink of closure (and sadly some beyond), a successful summer and return to pre-pandemic visitor numbers is high on the priority list . . . at least, in those parts of the world where restrictions are lifting.
In their latest effort to support museums and galleries through this uncertain but critical time, innovative ticketing platform Tiqets has released a new and insightful e-book. Titled The Immediate Future of Tourism: Strategies for Recovering Strong This Summer, Tiqets hopes to help institutions looking to draw a line under recent challenges and make an “epic comeback”.
To provide the very best advice and guidance, Tiqets has drawn on the expertise of highly respected industry professionals, including travel writers, sales professionals and Lonely Planet Vice President Tom Hall. In this latest guide, the experts cover tourism trends, strategizing for the future and how best to kickstart a summer schedule the right way.
As this compelling e-book explains, between March 2020 and March 2021, tourist destinations around the world “welcomed 180 million fewer arrivals”. But while that devastating drop in visitors has hit the sector hard, now is not the time to bemoan recent events; it is instead to plan for a return to those pre-Covid numbers.
Indeed, the appetite for travel and tourism to come back strong is well documented. With ever-improving vaccination rates, the sector is finally beginning to see a light at the end of this dark pandemic-shaped tunnel. As Tom Hall explains in the introduction to Tiqets’ e-book:
“We discovered that things probably won’t go back to exactly the way they were. They’ll be even better.
He continues, “The next 12 months remain an incredible moment for reinventing tourism for all of us.”
Covering important issues such as trust, communication and, of course, utilising digital channels effectively, Tiqets hopes that this guide will inform institutions’ roadmaps for recovery. And, of course, for those without the infrastructure or technology partnerships in place to facilitate a smooth, frictionless and efficient and return to business as usual, Tiqets is there to support them every step of the way.
On the release of this latest e-book, Maarten Raaijmakers, Tiqets Chief Supply Officer from Tiqets says,
“Now is an important time for museums and galleries to not only recover from the challenges of the last year and a half but also to lay the foundations for a better future. We are delighted to be able to bring together the insight of experts like Tom, Stacey and Gianluca to support organisations on their recovery journey.”
To download The Immediate Future of Tourism: Strategies for Recovering Strong This Summer, click here.
About the author – Tim Deakin
Tim Deakin is a journalist and editorial consultant working with a broad range of online publications.