To say that the last two years have been challenging for the travel and tourism industry would be an understatement. After months of forced closures, and subsequent periods spent trying to re-find their feet, museums and other attractions are understandably trepidatious about how to move forward.
But 2022 promises to be an important year for museums all over the world. The desire to drive footfall, draw customers through doors and, importantly, build on progress in the digital space has never been greater, and yet competition will be fierce. So, a strong marketing strategy will be imperative.
In response to this, innovative ticketing platform Tiqets is helping museums and galleries think outside the box and market themselves in dynamic and strategic ways. Through a new 2022 Museum Marketing Kit, Tiqets aims to assist establishments in turning heads and garnering attention that can be used to generate visits and revenue.
Introducing this valuable new resource, Tiqets states:
“To ensure that you’re at the top of travellers’ bucket lists and locals’ minds, your museum marketing plan needs to be exciting, interesting, and innovative. It also needs to be practical, executable, and it should appeal to a range of relevant audiences. That’s a tall order for your 2022 museum marketing plan. That’s why we’ve together this museum marketing kit for you.”
“Tiqets’ 2022 Museum Marketing Kit is a round-up of resources that offer inspiration for marketing campaigns, advice for online and social media marketing, and guidance on attracting a very relevant audience for all museums: millennials.”
Combining strategies, blueprints and expert advice, this downloadable plan takes the mystery out of museum marketing. Within the 2022 Museum Marketing Kit, users will find creative ideas for museums and attractions, as well as examples of successful museum marketing campaigns.
Alongside expert marketing tips, there is also a comprehensive guide for developing social media strategies, and advice on how to take advantage of partner marketing. It also covers strategies and advice for attracting a millennial audience to museums.
The scope and insight included in this easy-to-access guide make it an essential read for any venue looking to boost its profile in the new year.
To download your 2022 Museum Marketing Plan, click here.