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July 01 2022
By Tim Deakin
In this digital age, 89% of people use online reviews as “social proof” to help them make decisions on which museums and attractions they should visit. For visitors, it’s an assurance that can help make a visit value for money and worthwhile. For the wider industry, it means a greater reliance on securing positive online reviews as an increasingly valuable digital word-of-mouth marketing tool.
Social media and travel review platforms have been a transformative force in the travel and hospitality industry. And they are now embraced as part of every successful hotel, restaurant or attraction’s marketing strategy. Keeping visitors happy and meeting their expectations is one thing. Exceeding those expectations by offering up an experience they will rave about online can be the gateway to securing those all-important 5-star reviews.
In its new e-book, How To Level Up Your Visitor Experience, innovative ticketing platform Tiqets, has drawn on a team of experts to dive into the world of 5-star worthy visitor experiences – and explore how they are created. With a nod to the innovative UK venues successfully turning experiences into glowing reviews, this e-book helps industry professionals to deliver experiences and generate online reviews that play a critical role in future marketing success.
Tiqets used industry examples from the UK’s 2021 Remarkable Venue Awards winners – the Royal Liver Building, Scotch Whisky Experience, Tower of London, and Windsor Castle – to highlight how 5-star recommendations can come from experiences that work to capture attention.
As the guide states: “It has never been so important to really stand out with experiences that excite potential visitors and attract new audiences to museums and attractions. Audiences are emerging from a period of virtual saturation and digital overload. They want experiences to feel innovative and immersive and worth the wait. This is why our latest e-book focuses on how some of the UK’s award-winning are inspiring their visitors with experiences worthy of writing home about.
“In this e-book we focus on how social proof is becoming one of the most powerful marketing tools available but also, what it takes to generate that virtual recommendation by creating unique experiences. Through our presentation of four best in class UK venues crafting visitor experiences, we also highlight what it takes to get your team working for you to generate those top tier reviews.”
Combining industry insight with expert advice, this downloadable e-book is a key resource for museums and attractions looking for ways to develop engaging and immersive experiences for visitors to share. As well as case study examples, the free e-book offers rich and detailed real-world examples to help museums and attractions reach the dizzy heights of 5-star visitor experiences.
To download the How To Level Up Your Visitor Experience e-book click here.
