Search Museum Next

Film: How to use Escape Room games to attract millennials to your Museum

Amy Schaffman
Education Manager
Augusta Museum of History

Museum Escape: Murder at the Mill

What happens when a museum turns its setting into part of an escape-room game? Amy Schaffman introduces Museum Escape: Murder at the Mill, a programme developed by Augusta Museum of History staff and a summer intern to engage young adults. Watch the presentation for the team’s experience of testing that format in a museum, then compare it with the practical challenges of building play around your own collection and spaces.

The programme targeted young adults at the time. The original description’s use of “millennials” refers to that historical cohort.

Watch Amy Schaffman’s presentation

For the related written account, read the Museum Escape case study. You can also compare the project with an escape game in Fermo’s Roman cisterns.

Related Content

Unlocking Curiosity: Transforming the Rijksmuseum with an Escape Room Experience

What happens when you combine the intrigue of a secret society with the treasures of one of the world’s most famous museums? This was the...

How museums use Goosechase for hunts, games and visitor participation

Interactive experience platform, Goosechase, is quickly building a reputation for helping cultural venues and tourist attractions to engage their communities and encourage participation around the...

How Can Museums Attract More Visitors?

Attracting more museum visitors starts with understanding who is missing and why. A campaign can give people a reason to consider a visit, but practical...

Subscribe to the latest museum thinking

Fresh ideas from museums around the globe in your inbox each week