fbpx
Menu
Search Subscribe

Search Museum Next

Film: How to use Escape Room games to attract millennials to your Museum

Amy Schaffman
Education Manager
Augusta Museum of History

Museums of various disciplines often struggle to attract millennials (18-30 year olds). The Augusta Museum of History took a bold, daring, and risky approach to attracting this growing segment of young professionals into the museum.

The staff, along with a summer intern, created a new program called Museum Escape: Murder
at the Mill to engage with an age group often left out of museum educational programming.

This program utilised the popular Escape Room game format within a museum setting. Did this risky strategy bring in millennials, what were the challenges and how can other institutions learn from this experiment?

Related Content

Film: In Conversation with Tristram Hunt

Jasper Visser sits down with Dr Tristram Hunt, Director of V&A at MuseumNext London in June 2019 to talk about the expansion of the V&A,...

Film: Startups & Accelerators in Museums

Startup accelerators have become an integral part of helping early-stage companies build, fund and bring to market new products and ideas. Recently, we’ve come to...

How Museums Are Using Minecraft to Gamify Learning Experiences

If a museum is about anything, then it is about providing an engaging learning experience. Of course, in a traditional sense, learning is also about...

Subscribe to the latest museum thinking

Fresh ideas from museums around the globe in your inbox each week