Film: How to use Escape Room games to attract millennials to your Museum
April 08 2017
Amy Schaffman Education Manager Augusta Museum of History
Museums of various disciplines often struggle to attract millennials (18-30 year olds). The Augusta Museum of History took a bold, daring, and risky approach to attracting this growing segment of young professionals into the museum.
The staff, along with a summer intern, created a new program called Museum Escape: Murder at the Mill to engage with an age group often left out of museum educational programming.
This program utilised the popular Escape Room game format within a museum setting. Did this risky strategy bring in millennials, what were the challenges and how can other institutions learn from this experiment?