Menu
Search Subscribe

Search Museum Next

Film: How to use Escape Room games to attract millennials to your Museum

Amy Schaffman
Education Manager
Augusta Museum of History

Museums of various disciplines often struggle to attract millennials (18-30 year olds). The Augusta Museum of History took a bold, daring, and risky approach to attracting this growing segment of young professionals into the museum.

The staff, along with a summer intern, created a new program called Museum Escape: Murder
at the Mill to engage with an age group often left out of museum educational programming.

This program utilised the popular Escape Room game format within a museum setting. Did this risky strategy bring in millennials, what were the challenges and how can other institutions learn from this experiment?

Related Content

Creating an Escape Room in a Heritage Site

Escape rooms have been a popular trend in recent years. One museum in Italy has taken advantage of this by providing a unique escape room...

The tools and tactics successful museums use to attract new visitors

Through the past decade we have seen massive social change in the UK and around the world which, during the initial stages seemed dramatic, with...

A living room for the city: How to reach a museum’s social potential

The concept of a museum and its role in society has evolved dramatically over the past 20 years. No longer considered primarily a venue for...

Subscribe to the latest museum thinking

Fresh ideas from museums around the globe in your inbox each week