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Film: How to use Escape Room games to attract millennials to your Museum

Amy Schaffman
Education Manager
Augusta Museum of History

Museums of various disciplines often struggle to attract millennials (18-30 year olds). The Augusta Museum of History took a bold, daring, and risky approach to attracting this growing segment of young professionals into the museum.

The staff, along with a summer intern, created a new program called Museum Escape: Murder
at the Mill to engage with an age group often left out of museum educational programming.

This program utilised the popular Escape Room game format within a museum setting. Did this risky strategy bring in millennials, what were the challenges and how can other institutions learn from this experiment?

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