Subscribe

Search Museum Next

Film: How to use Escape Room games to attract millennials to your Museum

Amy Schaffman
Education Manager
Augusta Museum of History

Museums of various disciplines often struggle to attract millennials (18-30 year olds). The Augusta Museum of History took a bold, daring, and risky approach to attracting this growing segment of young professionals into the museum.

The staff, along with a summer intern, created a new program called Museum Escape: Murder
at the Mill to engage with an age group often left out of museum educational programming.

This program utilised the popular Escape Room game format within a museum setting. Did this risky strategy bring in millennials, what were the challenges and how can other institutions learn from this experiment?

Related Content

Bring a Dinosaur Museum to Your Living Room With an Augmented Reality App

A new app has been launched that aims to bring one of the most popular elements of any natural history museum into the homes of...

Can Museums Reduce Their Use of Single-Use Plastic?

Since the introduction of single-use plastic in 1960, it has been a major marine pollutant. While its invention improved the shopping industry, it has caused...

Birmingham Museum & Art Gallery to partially reopen in time for Commonwealth Games 2022

Birmingham Museum & Art Gallery (BMAG) will partially reopen on Thursday 28 April 2022 with some of its spaces reinterpreted by local creatives. BMAG announced...

Subscribe to the latest museum thinking

Fresh ideas from museums around the globe in your inbox each week