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Becky Menlove
Associate Director for Visitor Experience,
Natural History Museum of Utah
James Allsopp
Head of Design, Preloaded
Find out what happened when the Natural History Museum of Utah used use a game to bring people together to drive social change and disrupt thinking around climate change in 2017.
Utah Climate Challenge, a multi-player in gallery game installation, made in partnership with games-studio Preloaded, was designed to harness audience collaboration to effect genuine behaviour change around issues of sustainability, biodiversity, population growth, and urban sprawl. Initial evaluation indicates deep engagement, long stay-times, and wildly collaborative behaviour.
