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What’s next for Museum Audio Guides – Survey Results

This summer we partnered with multimedia guide company MuseumMate to ask what’s next for Museum Audio Guides with a survey of our community.

This essential part of the museum experience has, like our entire sector been affected by Covid-19 and we wanted to know how many museums are continuing to provide this service to the public and when those who weren’t expected to.

We also looked at how the sector was innovating with museums shifting to a bring your own device model like EasyGuide which allows visitors to access the audio guide content on their phone and the museum to still earn revenue form this.

We also asked whether museums were using audio guides to track visitor flow around the galleries, a useful feature at a time when the number of visitors in any one gallery is limited by social distancing restrictions.

You can download this research here.

Maurizio Rao from MuseumMate said, ‘The results of this survey very much reflect what we’ve seen at MuseumMate. Audio Guides are important for both the visitor experience and as a source of income to museums, so venues are looking to innovate in this space and adopt a bring your own device approach’.

You can learn more about MuseumMate and this research in the film below.

You can download this research here.

Visit the MuseumMate website here.

 

About the author – Jim Richardson

Jim Richardson is the founder of MuseumNext. He has worked with the museum sector on digital and innovation projects for more than twenty years and now splits his time between delivering consultancy, innovation workshops and keynote presentations.

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