Louvre and Airbnb marketing campaign offers the chance to win a night with Mona Lisa
April 02 2019
By David Ennes
For one night only, on April 30, Airbnb and the Louvre are giving a lucky winner and their guest a once-in-a-lifetime opportunity to see what happens inside the world’s most magical museum when the lights go out. As the sun sets on Paris, the winning duo will make their way to the museum where they will be greeted by an art-historian, who will take them on a bespoke tour, like those previously given to the Obamas, Beyoncé and Jay-Z.
Airbnb and the Louvre today announced that the museum will be transformed into a magical Home for one night. For the first time ever, passionate art-lovers will have the chance to cozy up to priceless masterpieces, including the Mona Lisa, and sleep under the Louvre’s iconic glass Pyramid in a “mini-pyramid” that will be specially designed to celebrate the building’s 30th anniversary.
Once they have discovered the museum’s wonders, the duo will enjoy their Home for the night in the presence of some truly legendary hosts: they will toast the Mona Lisa with a cozy Renaissance inspired aperitif, while relaxing on a sumptuous Parisian lounge sofa, listening to the atmospheric sounds of French music on vinyl records. Venus of Milo, the Greek goddess of love and beauty, will then “host” an extravagant feast in a pop-up dining room. And lastly, guests will be treated to an intimate acoustic concert in Napoleon III’s lavish Apartments. At the end of this very special evening, the winners will retire to their bedroom under the Pyramid for what promises to be a masterpiece of a sleepover.
We are happy to offer this unique and special experience for two people to stay in the museum overnight, in a bespoke pyramid shaped bedroom. We know that many people would love the opportunity to wander alone at night through the Louvre and we want this to be a magical and unforgettable experience. WithAirbnb’s partnership, we hope to encourage more people to discover how truly accessible and inspiring the wonders of art can be. -Anne-Laure Béatrix, Deputy Managing Director of the Musée du Louvre
Airbnb’s partnership with the Louvre extends beyond the lucky winner of the contest and their guest; from May until the end of the year, a series of exceptional Experiences at the museum will be bookable on the Airbnb platform. These Experiences, the programming of which will be revealed in the coming weeks, will give everyone the opportunity to rediscover the most famous museum in the world from a totally new angle, with exclusive visits and intimate concerts.
Interested in how Airbnb experiences could help your museum connect with new audiences? This article shares some Airbnb for museums basics.
David Enns is a freelance journalist working at the junction of technology and art. He has contributed to many of the best known arts publications in the United States and is currently working on his first book which will examine the Art in Virtual Reality.