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How can you decolonise museums? This presentation shares how Birmingham Museum collaborated with local cultural activists with a strong record of challenging museums to create...
In the past few years, museums across the US, Europe, and Australia are trying to tackle the challenge of decolonizing their institutions. However, the very...
As protests across the United States continue following the killing of African-American George Floyd by a police officer, some museums seem unsure how to respond....
‘If you really want to make a significant change, start with the language you use’, that was the quote Shaz Hussain, Collections Assistant at The...
Representation is a delicate subject and cultural institutions must work hard to ensure a range of voices are heard. Diversity is a very loaded word,...
The recent deaths of Ahmaud Arbery, Breonna Taylor, and George Floyd have spurred nationwide protests against systemic racism and police brutality. It’s time to take action and demand justice for...
During the lockdown, more and more museums around the world are offering digital tours online: they could be virtual tours, live guided tours or even...
The power of the podcast is not to be ignored. With the rise and rise of digital platforms over the past two decades, the popularity...
Age is a key aspect in determining target markets, but do age-specific exhibitions hinder more than they help? They say age is just a number,...
Bringing culture to the community is at the heart of Fun Palaces The word “engagement” sometimes feels like it has been hijacked by digital marketers....
You may associate influencer marketing with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth could...
Like any organisation, museums find themselves navigating the increasingly complex world of digital marketing. And while Google rankings aren’t the only metric they need to...
Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...
Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...
Perhaps the most intimidating digital marketing term known to man, woman and child, “web analytics” isn’t as scary as it seems. There is a tendency...
An easily recognisable style contributes to consistent brand awareness and will without a doubt, increase consistent digital engagement. Where would McDonalds be without the big...
One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...
Augmented reality offers museums the opportunity to bring history to life AR, or augmented reality, has rapidly been inserting itself into our daily lives over...
This article contains shining examples of cultural organisations who hit the nail on the head with engaging campaigns that proved extremely memorable to the public. ...
The way in which visitors engage with museums has completely changed over the last decade. The emergence of social media as a platform for public...
I choose to go straight to the point – What will matter now, more than ever before, is not the digital. What I think will matter much...
We’re living through a technological revolution, and this could mean big changes to museum services Technology has transformed the way we interact with the world...
