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Social Impact

Film: How Can You Decolonise Museums?

How can you decolonise museums? This presentation shares how Birmingham Museum collaborated with local cultural activists with a strong record of challenging museums to create...

Social Impact

What does it mean to decolonize a museum?

In the past few years, museums across the US, Europe, and Australia are trying to tackle the challenge of decolonizing their institutions. However, the very...

News

As Protests Across America Continue, Museums Walk an Awkward Line

As protests across the United States continue following the killing of African-American George Floyd by a police officer, some museums seem unsure how to respond....

Opinion

Shaz Hussain on ‘diversity’ and changing the language we use in museums

‘If you really want to make a significant change, start with the language you use’, that was the quote Shaz Hussain, Collections Assistant at The...

Leadership

What can museums teach us about diversity?

Representation is a delicate subject and cultural institutions must work hard to ensure a range of voices are heard. Diversity is a very loaded word,...

News

Donate to Support Justice for Black Live Now

The recent deaths of Ahmaud Arbery, Breonna Taylor, and George Floyd have spurred nationwide protests against systemic racism and police brutality. It’s time to take action and demand justice for...

Digital

Do virtual tours in museums meet the real needs of the public? Observations and tips from a visitor studies perspective.

During the lockdown, more and more museums around the world are offering digital tours online: they could be virtual tours, live guided tours or even...

Digital

Listen up: how podcasts can create regular museum goers

The power of the podcast is not to be ignored. With the rise and rise of digital platforms over the past two decades, the popularity...

Engagement

How Museums Are Catering For Different Age Groups

Age is a key aspect in determining target markets, but do age-specific exhibitions hinder more than they help? They say age is just a number,...

Engagement

Community engagement with Fun Palaces

Bringing culture to the community is at the heart of Fun Palaces The word “engagement” sometimes feels like it has been hijacked by digital marketers....

Marketing

How Museums Can Work With Social Media Influencers

You may associate influencer marketing with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth could...

Digital

SEO for Museums

Like any organisation, museums find themselves navigating the increasingly complex world of digital marketing. And while Google rankings aren’t the only metric they need to...

Marketing

6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...

Marketing

How Can Museums Use Email Marketing?

Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...

Marketing

Web Analytics for Museums

Perhaps the most intimidating digital marketing term known to man, woman and child, “web analytics” isn’t as scary as it seems. There is a tendency...

Marketing

Museums and Brand Consistency

An easily recognisable style contributes to consistent brand awareness and will without a doubt, increase consistent digital engagement. Where would McDonalds be without the big...

Marketing

Museum Audiences: How do you find yours?

One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...

Digital

What can AR do to bring heritage sites to life?

Augmented reality offers museums the opportunity to bring history to life AR, or augmented reality, has rapidly been inserting itself into our daily lives over...

Marketing

Creative Museum Marketing Ideas

This article contains shining examples of cultural organisations who hit the nail on the head with engaging campaigns that proved extremely memorable to the public. ...

Marketing

How Can Museums Encourage Visitors to Post About Them on Social Media?

The way in which visitors engage with museums has completely changed over the last decade. The emergence of social media as a platform for public...

Opinion

Museums Calling Harry Potter and Convergence Culture

I choose to go straight to the point – What will matter now, more than ever before, is not the digital. What I think will matter much...

Digital

Museum Chatbots: is 24/7 museum service the way forward?

We’re living through a technological revolution, and this could mean big changes to museum services Technology has transformed the way we interact with the world...

Marketing

A Museum Influencer’s Perspective: Storytelling, Mini Program, Food and Deep Dive Travel

When Yan Song was studying in Shanghai, his favorite pastime was to roam around museums. “Museums have emerged like bamboo shoots after the rain and visiting museums...

Design

In Defense of the Physical Exhibition A plea to not “move” exhibitions online

Disclaimer: I am not arguing in defense of museums acting against CDC guidelines for social distancing and opening their doors to the public before health...