Search Museum Next

Blog

Museum Marketing

One object, one iPhone, one afternoon: How London Museum went viral

Helen Maher and Xuxa Kidd told the Museums & Social Media Summit how a muddy knitted cap pulled from the Thames became their most successful...

Artificial Intelligence

How Qatar Museums Built an AI Tour That Actually Reaches Visitors 

Plenty of museums are experimenting with Artificial Intelligence (AI), but far fewer have progressed past the pilot stage to deliver something visitors actually use. Qatar Museums...

Exhibition Design and Interpretation

Infrastructure Before Output: How Museum of Toronto Built a Digital Ecosystem by Doing the Wrong Things First

Most conference talks about digital strategy focus on the answer. The ecosystem is in place, the team is aligned, the numbers look good. At a...

Exhibition Design and Interpretation

When Boxing Gloves Meet Museum Walls

There is often a wide gulf between culture lovers and sports enthusiasts. In Antwerp, a hyperdiverse city where martial arts of every kind are widely...

Digital

Should Your Museum Start a Podcast?

Zoe Goldman never planned to become a podcast producer. Her background is in art history, not journalism or audio production, and she is the first...

Artificial Intelligence

How AI Turned a Museum’s Masterpieces into a 600-Year-Old Mystery

When Argentina’s Museo Nacional de Bellas Artes opened its doors to an algorithm, a beer brand and a question nobody could quite answer, the result...

Artificial Intelligence

When Students Know More Than Teachers: AI in Museum Learning

When most institutions talk about bringing AI into education, the instinct is to hand students the tools and watch what they make. The Victoria and...

Artificial Intelligence

We Sent 400 Visitors on a Date With a Van Gogh. Here’s What We Learned

The Van Gogh Museum built an AI feature that matched people to a painting and told them a personal story about why they belonged together....

Artificial Intelligence

Bringing a Museum Collection to Life with Conversational AI

Inside the London Transport Museum’s AI Digital Poster project — a practical case study in using conversational AI to make museum collections speak, in 60...

Artificial Intelligence

How Cincinnati Museum Center Built an AI Learning Community

Most museum staff don’t need to be convinced that AI is changing things. What they need is somewhere safe to figure out what that actually...

Museum Learning

How a Museum in Rural Wyoming Reaches Students on Six Continents

The Buffalo Bill Center of the West sits in Cody, Wyoming — a small city in the high desert, miles from any major population centre,...

Museum Learning

From Field Trip to Career Path: The Taubman Museum’s School Partnerships

Most museums measure their relationship with schools in hours. A visit, a tour, a workshop — then the bus pulls away. The Taubman Museum of...

Engagement

How a Museum Put History on the School Menu

What if the most effective way to get students engaging with history wasn’t a lesson, a worksheet, or even a museum visit — but lunch?...

Digital

Who Gets to Tell the Story? Co-Producing Digital Meaning in Museums

How the Great North Museum: Hancock and Beacon Films are reshaping what museum interpretation can look like — and who gets to make it. What...

Sustainability

Beyond Sustainability: How IMMA Is Learning to Think Like a Living System

What if the goal wasn’t to reduce a museum’s impact, but to actively improve the conditions for life? At the Irish Museum of Modern Art,...

Sustainability

How the Guggenheim Museum Bilbao Made Sustainability Everyone’s Job

Through a transdisciplinary internal team called GU-Zero, the Guggenheim Museum Bilbao has turned environmental action from a specialist function into a shared institutional practice —...

Artificial Intelligence

When Sculptures Speak: How AI Gave a Voice to the Gardens of Versailles

A partnership between Ask Mona, the Palace of Versailles, and OpenAI has turned a walk through one of the world’s most visited gardens into a...

Museum Marketing

What Happens When You Set an Artwork Free? The Sainsbury Centre’s Day Release Project

What if a museum’s most powerful act wasn’t bringing people through its doors, but sending its artworks out into the world instead? At the Museum...

Sustainability

How Reykjavík Art Museum Gave 600 Teenagers a Voice on Climate Change

By combining a revived community programme with time-based art and a carefully designed welcome, the Reykjavík Art Museum found a way to reach the teenagers...

Digital

How the National Gallery of Art Used Video to Take an Exhibition Beyond Its Walls

A multi-platform video strategy built around artist Elizabeth Catlett shows how documentary storytelling, time-lapse filmmaking, and digital installation can turn an exhibition into a living,...

Museum Learning

Designing for the Classroom: How Tate Schools Is Rethinking Digital Learning with Art

What happens when a national museum stops asking “how do we make our collection available online?” and starts asking “what do teachers actually need?” The...

Health & Well-Being

How Portsmouth Museum Took Art to the Parks, Cemeteries and Communities That Needed It Most

What does meaningful community engagement look like when you strip away the grand budgets and the elaborate programming? For Portsmouth Museum & Art Gallery, it...

Sustainability

How Discovery Museum Turned an Uncomfortable Histories Into a Hopeful Exhibition

What do you do when the objects you celebrate are part of the problem you’re trying to solve? That was the central challenge facing the...

Sustainability

How the Canadian Museum of History Is Embedding Sustainability Into Its DNA

From geothermal river water to annual environmental reporting, Canada’s national museum of human history is treating sustainability as a mindset, not a project. When the...