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Marketing

In conversation with: Josh Dyer, Director of Marketing, Myseum of Toronto

“We had a strategy to capture, repackage and present digital content in dynamic ways . . . Covid forced us to execute that strategy much...

Digital

Roundtable with Dave Patten, The Science Museum

From social distancing to flexible interfaces, chemical screen cleaning to robot tours. In a recent virtual meet-up, Dave Patten took Jim Richardson and the MuseumNext...

Digital

In conversation with: Hilary Knight, Director of Digital, Tate

“We had to take the temperature of the public: find out where they were in their mindset and what they needed from us.”   Ahead...

Marketing

Instagram Tips for Arts Organisations

Launched in 2010, Instagram rapidly became the go-to photo-sharing social media site in the West. Originally developed by Kevin Systrom and Mike Krieger, two Americans...

Digital

Natural History Museum reaches Chinese audiences with Fliggy

One of London’s most famous museums has been reaching Chinese audiences with local live streaming services in its pursuit of virtual visitors in China. The...

Digital

How Are Museums Harnessing Immersive Technology to Provide Experiences?

The coronavirus pandemic has forced many museums to close their doors for much of the past year. Causing cultural institutions to look to digital technology...

Digital

In conversation with: Chris Cloud, Director of Communications and Marketing, Museum of Contemporary Art, San Diego

“This crisis has really forced museums to evaluate all aspects of their brand and marketing. From their values to their audiences to their channels ....

Digital

How Can the Arts Benefit From Twitch?

Twitch is a live video streaming service that was first launched back in June 2011. Since then, the platform has become a huge hit with...

Digital

Museum 4.0 – adding unique interactive augmented reality experiences has never been so easy

INDOAR is a hardware-free, augmented reality based indoor navigation system that is able to create an amazing, easily manageable, AR experience for your visitors. It’s...

Digital

The interaction between art and a global pandemic

For close to a year now, daily life has been turned upside down by the COVID-19 pandemic. The impact of the virus’s spread has been...

Digital

GeoMuseUM geolocative web app and sculpture guide

The COVID-19 pandemic has affected how cultural institutions interact—not just with their communities but with the spaces they inhabit. Suddenly, the capacity for digital innovation...

Impact

Why 2021 will be momentous for social justice in museums

If 2020 was a year that put social justice issues in the spotlight, 2021 will be a year for some landmark changes to remedy these...

Digital

Has Covid-19 changed what we value and how we measure it in the museum sector?

For decades museums have judged visitor numbers to be the primary metric to define success in any given year.  More footfall means opportunities to expand...

Digital

How the Van Gogh Museum found digital success in 2020

As a fine example of a museum that was ahead of the digital curve when Covid-19 hit Europe, the Van Gogh Museum in Amsterdam was...

Digital

Never Before Seen Images Available at the Science Museum

The Science Museum Group announced in January that it would make available a vast array of images it has in its collection that have never...

Digital

The people behind museums: Ciprian Melian, Livdeo

As the co-founder and CEO of Livdeo, Ciprian Melian heads up a business leading the way in inclusive digital solutions for museums and cultural institutions....

Digital

The Met Launches Interactive Virtual Art Experience

The Metropolitan Museum of Art in New York City announced in January that it had teamed up with Verizon to launched an immersive virtual art...

Digital

Covid-19: What the “New Normal” Means for Museums

It is one of those key phrases that seems to have seeped into the public consciousness over the past 12 months.  The “new normal” is...

Digital

In conversation with: Lindsay Genshaft from Denver Art Museum

Reimagining the hands-on museum experience in the midst of a pandemic was never likely to be easy. But as Lindsay Genshaft the Manager of Family...

Digital

Digital Ideas for Museums in a Post-Pandemic World

Cultural hubs around the world were forced to close their doors in 2020. The spread of COVID-19 hit the museum sector dramatically; that’s not news...

Digital

The Acropolis Museum Goes Digital

In the face of the coronavirus pandemic, all of Greece’s museums and art galleries have been forced to close their doors. A nationwide lockdown is...

Digital

London Transport Museum Offers Virtual Tours

Visitors can now see a secret side of London when they book a virtual tour of a disused Tube station through Hidden London a new...

Uncategorized

Smithsonian Collects Objects from Capitol Riot

A Director at the Smithsonian Institution has confirmed that one of its museums will continue to collect artefacts from the violent attack on Capitol Hill...

Digital

How Black Country Living Museum Became a TikTok Sensation

TikTok may be the social media phenomenon of the day but it has rarely highlighted a museum’s profile in quite the way it has done...