Articles

As we come to consider transmedia thinking as a possible way forward for the post COVID-19 museum, we have come to think of technology as...

Over the past two decades, technology has cemented itself as one of the most important aspects of modern society. From where we stand today it’s...

How do museums get cute, naughty and playful? Chinese museums have been tackling this question in hopes of appealing to the young audience. Museums in...

A website offers the chance to bring the essence of a museum to a virtual platform, but what can be done to ensure that nothing...

From strange artworks to severed heads, it’s safe to say that the word “museum” is a an umbrella term that can be interpreted in many...

With holiday and leisure plans on hold for the foreseeable future, it’s little wonder that Google saw a 100% spike in searches for virtual cultural experiences in the month...

The Black Lives Matter movement began in 2013 but it has gained a great deal of momentum in 2020 following the death of George Floyd,...

If the purpose of museums is to build a bridge between the past and present, then VR is surely one of the most innovative construction...

When the video of the killing of George Floyd emerged in late May, it sparked mass protests in his home city of Minneapolis, spreading throughout...

The Brooklyn Museum in New York City has become one of the first major public institutions in the city to open its lobby space up...

You may associate influencer marketing with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth could...

Over the years, I’ve written a lot about how museums should approach digital engagement. I even wrote a book about it. But what about those...

As museums start to reopen after social distancing closed many around the globe, those companies who support them are also getting back to business and...

There is still much to be realised about the potential of digital arts and the application of digital tools to share cultural content. For some,...

How can you decolonise museums? This presentation shares how Birmingham Museum collaborated with local cultural activists with a strong record of challenging museums to create...

As protests across the United States continue following the killing of African-American George Floyd by a police officer, some museums seem unsure how to respond....

‘If you really want to make a significant change, start with the language you use’, that was the quote Shaz Hussain, Collections Assistant at The...

Representation is a delicate subject and cultural institutions must work hard to ensure a range of voices are heard. Diversity is a very loaded word,...

The recent deaths of Ahmaud Arbery, Breonna Taylor, and George Floyd have spurred nationwide protests against systemic racism and police brutality. It’s time to take action and demand justice for...

During the lockdown, more and more museums around the world are offering digital tours online: they could be virtual tours, live guided tours or even...

The power of the podcast is not to be ignored. With the rise and rise of digital platforms over the past two decades, the popularity...

Age is a key aspect in determining target markets, but do age-specific exhibitions hinder more than they help? They say age is just a number,...

Bringing culture to the community is at the heart of Fun Palaces The word “engagement” sometimes feels like it has been hijacked by digital marketers....

Like any organisation, museums find themselves navigating the increasingly complex world of digital marketing. And while Google rankings aren’t the only metric they need to...