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Digital

Jewish Heritage Network launches 2021 Virtual Passover Programme

As the coronavirus continues to impact travel and in-person gatherings around the upcoming Passover holiday, Yahad, a free digital platform created by the Jewish Heritage...

Digital Fundraising

Unravelling the potential of digital fundraising for museums

As funding for museums seems to be shrinking and becoming increasingly competitive year over year, fundraising has become vital for our institutions. The power is...

Digital

Culture Meets Tinder With German Museum App

Tinder may have one of the most recognisable user interfaces of any app in popular usage, but what can the dating platform have to do...

Digital

Record-Breaking $69.3m NFT Artwork Set to Get Virtual Museum

A non-fungible token (NFT) which represents the digital ownership of a virtual piece of art was sold at the London auction house, Christie’s, in March...

Digital

NFT “Art Heist” sees famous artworks sold online

NFTs have been making big news this week with the sale of a digital only artwork by the artist Beeple for $69m. NFTs or Non-Fungible...

Digital

COVID-19 shines a light on the crucial role museums play in our society

As the song goes, “You don’t know what you’ve got ’til it’s gone”. And that’s certainly how the world is feeling right now about those...

Museum XR

Microsoft Announces New Mixed Reality Platform

The Silicone Valley giant, Microsoft, has announced a new mixed reality (MR) platform known as Mesh. Microsoft Mesh will be powered by Azure, the company’s...

Digital

The people behind museums: Donald Hicks, co-founder and CEO of Saganworks

A serial software technology entrepreneur, Donald Hicks co-founded Saganworks with Erika Block after a lightbulb moment at the British Museum in 2013. Today, his 3D...

Marketing

How Museum of Gloucester Pivoted During Covid-19

Amy Washington explains how a dedicated team, a willingness to experiment and a can-do spirit enabled the Museum of Gloucester to find success in the...

Money

Brand licensing opportunities and museums – mercenary or an inevitability?

The great museum pivot has been a hot topic in recent months. As institutions around the globe have fought to react to lockdowns, closures and...

Museum XR

The tech start-up plugging museums into the potential of Desktop AR

At MuseumNext we receive our fair share of enquiries from new tech companies looking to launch into the museum market. And while not all are...

Digital

Museums, consumer trends and COVID-19: taking stock of the world we find ourselves in today

The way we consume and interact with content has been thoroughly put to the test over the past year. Let’s look at how the broader...

Conference

Which Museum Conferences to attend in 2021?

It’s difficult to keep track of all of the great museum conferences taking place around the world, especially when virtual events make even more great...

Marketing

In conversation with: Josh Dyer, Director of Marketing, Myseum of Toronto

“We had a strategy to capture, repackage and present digital content in dynamic ways . . . Covid forced us to execute that strategy much...

Digital

Roundtable with Dave Patten, The Science Museum

From social distancing to flexible interfaces, chemical screen cleaning to robot tours. In a recent virtual meet-up, Dave Patten took Jim Richardson and the MuseumNext...

Digital

In conversation with: Hilary Knight, Director of Digital, Tate

“We had to take the temperature of the public: find out where they were in their mindset and what they needed from us.”   Ahead...

Digital

How Zeitz Museum of Contemporary Arts Africa pivoted during the global pandemic

Three months into a new digital role. Faced with a global pandemic. Responsible for shaping the direction of a museum’s communication with the outside world...

Marketing

Museum Branding That Stands Out From The Crowd

There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea...

Digital

Natural History Museum reaches Chinese audiences with Fliggy

One of London’s most famous museums has been reaching Chinese audiences with local live streaming services in its pursuit of virtual visitors in China. The...

Health & Wellbeing

What are Mindful Museums and how can they help us with our mental health?

Mindfulness is a bit of a buzzword recently. This is because there are many studies that say it has a positive impact on health and...

Digital

How Are Museums Harnessing Immersive Technology to Provide Experiences?

The coronavirus pandemic has forced many museums to close their doors for much of the past year. Causing cultural institutions to look to digital technology...

Digital

In conversation with: Chris Cloud, Director of Communications and Marketing, Museum of Contemporary Art, San Diego

“This crisis has really forced museums to evaluate all aspects of their brand and marketing. From their values to their audiences to their channels ....

Museum XR

Museum 4.0 – adding unique interactive augmented reality experiences has never been so easy

INDOAR is a hardware-free, augmented reality based indoor navigation system that is able to create an amazing, easily manageable, AR experience for your visitors. It’s...

Digital

The interaction between art and a global pandemic

For close to a year now, daily life has been turned upside down by the COVID-19 pandemic. The impact of the virus’s spread has been...