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Marketing

Museum Audiences: How do you find yours?

One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...

Digital

What can AR do to bring heritage sites to life?

Augmented reality offers museums the opportunity to bring history to life AR, or augmented reality, has rapidly been inserting itself into our daily lives over...

Marketing

Writing Museum “Call to Action” Copy

We’re not talking about great call to action copy… We’re not talking about engaging call to action copy. We are talking about BLINDING call to...

Marketing

Facebook Advertising for Museums

With 1.59 billion daily and 2.41 billion monthly active users, Facebook has it’s hand in a lot of pockets… Literally. More than 2.1 billion people...

Marketing

How can Museums create eye-catching marketing graphics and video?

Creating content for your museum that tells a story is key to developing a marketing narrative. Social media posts that include images and video have...

Marketing

Tips to get your Museum started with Social Media

In this article, we’ll go through social media basics to get your Museum started on the four most popular platforms: Facebook, Instagram, Twitter and LinkedIn....

Marketing

Creative Museum Marketing Ideas

This article contains shining examples of cultural organisations who hit the nail on the head with engaging campaigns that proved extremely memorable to the public. ...

Marketing

Tools to Make Your Museum Marketing Life Easier

In this article we’re going to introduce you to the applications that museum marketing pro’s need to make their lives easier. Organising content, scheduling and...

Marketing

How Can Museums Encourage Visitors to Post About Them on Social Media?

The way in which visitors engage with museums has completely changed over the last decade. The emergence of social media as a platform for public...

Marketing

Free Advertising for Museums with Google Ad Grants

This chapter is focused on MAJOR pro-tip: Google Ad Grants. This programme is terrific for qualifying nonprofit organisations that want to increase their online presence...

Opinion

Museums Calling Harry Potter and Convergence Culture

I choose to go straight to the point – What will matter now, more than ever before, is not the digital. What I think will matter much...

Digital

Museum Chatbots: is 24/7 museum service the way forward?

We’re living through a technological revolution, and this could mean big changes to museum services Technology has transformed the way we interact with the world...

Marketing

A Museum Influencer’s Perspective: Storytelling, Mini Program, Food and Deep Dive Travel

When Yan Song was studying in Shanghai, his favorite pastime was to roam around museums. “Museums have emerged like bamboo shoots after the rain and visiting museums...

Design

In Defense of the Physical Exhibition A plea to not “move” exhibitions online

Disclaimer: I am not arguing in defense of museums acting against CDC guidelines for social distancing and opening their doors to the public before health...

News

Stedelijk Museum Schiedam Brightens Coronavirus Crisis with Artist Poster Project

No fewer than fifty artists responded to a call from the Stedelijk Museum Schiedam in The Netherlands to create an image or artwork to provide...

Social Impact

Meet ArtActivistBarbie, the fearless funny feminist taking on a white male art world

ou may be surprised to learn that Barbie – lollipop-headed cultural icon and instrument of female oppression – has thrown off the shackles of the...

Health & Wellbeing

Are museums good for your mental health?

Could it be that the benefits of the museum space go far beyond education? Museums have always been upheld as hubs of knowledge and culture;...

Collections

On Contemporary Collecting

The History Trust of South Australia cares for literally thousands of historically significant objects, from trams to trinkets, printing presses to pin cushions, ketches to...

News

Farm offers Goats for Zoom meetings

Located in the beautiful Alden Valley, Lancashire, England, Cronkshaw Fold is a traditional hill farm with a passion for environmentally friendly farming, animal welfare and teaching...

News

Britain’s ‘Sistine Chapel’, the magnificent Painted Hall, goes digital  

As our sector adapts to the challenges of lock down, the Old Royal Naval College, part of Maritime Greenwich UNESCO World Heritage Site, wanted to...

Opinion

Serbia’s National Museum: Shrine to the Nation or Something More?

The Coronavirus outbreak has forced many cultural institutions to experiment with new, innovative, online solutions to continue to reach people.  Many museums, including the Louvre,...

News

Museums are losing millions every week but they are already working hard to preserve coronavirus artefacts

The COVID-19 pandemic has no borders and has caused the deaths of hundreds of thousands of citizens from countries across the globe. But this outbreak...

Digital

The Met take their collection onto Animal Crossing

The Metropolitan Museum of Art based in New York City have made their collection available to over 13 million players of Nintendo’s longest running game....

Opinion

Post Covid Balancing Act: A Strategy Primer for Museums 

When we reopen ours doors it will not be business as usual. This pandemic will impact our world in profound and lasting ways.  Museums, by...