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Museum Audiences: How do you find yours?
One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...
What can AR do to bring heritage sites to life?
Augmented reality offers museums the opportunity to bring history to life AR, or augmented reality, has rapidly been inserting itself into our daily lives over...
Writing Museum “Call to Action” Copy
We’re not talking about great call to action copy… We’re not talking about engaging call to action copy. We are talking about BLINDING call to...
Facebook Advertising for Museums
With 1.59 billion daily and 2.41 billion monthly active users, Facebook has it’s hand in a lot of pockets… Literally. More than 2.1 billion people...
How can Museums create eye-catching marketing graphics and video?
Creating content for your museum that tells a story is key to developing a marketing narrative. Social media posts that include images and video have...
Tips to get your Museum started with Social Media
In this article, we’ll go through social media basics to get your Museum started on the four most popular platforms: Facebook, Instagram, Twitter and LinkedIn....
Creative Museum Marketing Ideas
This article contains shining examples of cultural organisations who hit the nail on the head with engaging campaigns that proved extremely memorable to the public. ...
Tools to Make Your Museum Marketing Life Easier
In this article we’re going to introduce you to the applications that museum marketing pro’s need to make their lives easier. Organising content, scheduling and...
How Can Museums Encourage Visitors to Post About Them on Social Media?
The way in which visitors engage with museums has completely changed over the last decade. The emergence of social media as a platform for public...
Free Advertising for Museums with Google Ad Grants
This chapter is focused on MAJOR pro-tip: Google Ad Grants. This programme is terrific for qualifying nonprofit organisations that want to increase their online presence...
Museums Calling Harry Potter and Convergence Culture
I choose to go straight to the point – What will matter now, more than ever before, is not the digital. What I think will matter much...
Museum Chatbots: is 24/7 museum service the way forward?
We’re living through a technological revolution, and this could mean big changes to museum services Technology has transformed the way we interact with the world...
A Museum Influencer’s Perspective: Storytelling, Mini Program, Food and Deep Dive Travel
When Yan Song was studying in Shanghai, his favorite pastime was to roam around museums. “Museums have emerged like bamboo shoots after the rain and visiting museums...
In Defense of the Physical Exhibition A plea to not “move” exhibitions online
Disclaimer: I am not arguing in defense of museums acting against CDC guidelines for social distancing and opening their doors to the public before health...
Stedelijk Museum Schiedam Brightens Coronavirus Crisis with Artist Poster Project
No fewer than fifty artists responded to a call from the Stedelijk Museum Schiedam in The Netherlands to create an image or artwork to provide...
Meet ArtActivistBarbie, the fearless funny feminist taking on a white male art world
ou may be surprised to learn that Barbie – lollipop-headed cultural icon and instrument of female oppression – has thrown off the shackles of the...
Are museums good for your mental health?
Could it be that the benefits of the museum space go far beyond education? Museums have always been upheld as hubs of knowledge and culture;...
On Contemporary Collecting
The History Trust of South Australia cares for literally thousands of historically significant objects, from trams to trinkets, printing presses to pin cushions, ketches to...
Farm offers Goats for Zoom meetings
Located in the beautiful Alden Valley, Lancashire, England, Cronkshaw Fold is a traditional hill farm with a passion for environmentally friendly farming, animal welfare and teaching...
Britain’s ‘Sistine Chapel’, the magnificent Painted Hall, goes digital
As our sector adapts to the challenges of lock down, the Old Royal Naval College, part of Maritime Greenwich UNESCO World Heritage Site, wanted to...
Serbia’s National Museum: Shrine to the Nation or Something More?
The Coronavirus outbreak has forced many cultural institutions to experiment with new, innovative, online solutions to continue to reach people. Many museums, including the Louvre,...
Museums are losing millions every week but they are already working hard to preserve coronavirus artefacts
The COVID-19 pandemic has no borders and has caused the deaths of hundreds of thousands of citizens from countries across the globe. But this outbreak...