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Engagement

6 Ways You Can Celebrate International Women’s Day at Your Museum

Over the past decade museums have increasingly looked to diversify both their collections and the stories that they tell to become more representative of their...

Digital Fundraising

Digital Fundraising with Virtual Events

One silver lining to the Covid-19 pandemic and numerous lockdowns has been emergence and popularization of virtual events. Beginning in March 2020, organisations across the...

Digital Fundraising

Plugging into Campaigns to Boost Museum Donations

Museums are profoundly generous organisations, giving access and knowledge to the public to inspire learning and create meaningful experiences. Behind this generous nature are real,...

Learning

How museums have taken advantage of the boom in online tutorials

If you have ever painted a happy little tree (or two, as everyone needs a friend) along with Bob Ross, then online tutorials may have...

Marketing

Museum Branding That Stands Out From The Crowd

There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea...

Conference

Which Museum Conferences to attend in 2022?

It’s difficult to keep track of all of the great museum conferences taking place around the world, especially when virtual events make even more great...

Digital

How Museums Are Using Minecraft to Gamify Learning Experiences

If a museum is about anything, then it is about providing an engaging learning experience. Of course, in a traditional sense, learning is also about...

Marketing

How to Start a Podcast for Your Museum

For museum professionals working to connect their institutions with new and existing audiences, there are an ever increasing list of channels available and it can...

Digital Fundraising

Small Museums Guide to Successful Fundraising Campaigns

Ah, fundraising. For small museums, it can be one of the most vexing issues. This is usually because simply keeping the museum afloat on a...

Social Impact

What does it mean to decolonize a museum?

In the past few years, museums across the US, Europe, and Australia are trying to tackle the challenge of decolonizing their institutions. However, the very...

Learning

The Impact of Teen-Centered Intensive Programming in Museums

It’s one thing to get teens through the door of your museum, it’s another to provide serious benefit to them for doing so. Lifelong benefit,...

Money

How Are Museums Making Money Online?

With so many museums operating with reduced visitor numbers in 2020 and 2021, generating income in new ways has never been more important. Of course,...

Digital

QR codes are experiencing a resurgence but how can they benefit museums?

QR codes, or quick response codes, are now seeing a massive surge in their use, partly as a result of the pandemic. Used as a...

Audiences

How are audience segmentation models adapting for the post-lockdown museum world? 

Do you know your Commuterland Culturebuffs from your Kaleidoscope Creativity? These are (as the segmentation savvy will know) two of the profiles from the Audience Agency’s...

Digital

People Behind The Museums: Sanjeev Kalyanaraman, Chief Operating Officer, codemantra

As a member of the leadership team at document processing solutions provider, codemantra, Sanjeev Kalyanaraman has worked closely with the museum sector over the past...

Engagement

Rules for a Playful Museum

Ahead of February’s Museums, Games and Play Summit, MuseumNext takes a closer look at the Rules for a Playful Museum e-book created by Charlotte Derry...

Marketing

How museums can adapt their content to new short-video formats

In August 2020, Instagram launched a new content format for its users, to compete with the ever growing popularity of TikTok and integrate more diversity...

Marketing

Mary McGillivray, the TikToker Who Is Making Art History Accessible

Known to hundreds of thousands of followers on TikTok, as _theiconoclass, Mary McGillivray is an art historian with a difference. Her lessons in art history...

Audiences

How has the pandemic shaped how we speak to our audiences?

“How are you? I mean that, because you actually mean that at the minute. When we’re asking (I don’t know if you remember) when we’re...

Digital Fundraising

Fundraising with Membership Schemes

Membership schemes are a great way to get audiences invested in your museum’s mission and vision by offering them behind the scenes access and content...

Design

5 Strategies you need to know to keep your exhibit on budget

Museum exhibits can be pricey. Whether it’s a permanent installation or a travelling exhibition, myriad influences can affect the cost. Image acquisition, AV hardware, shipping,...

Digital

Digitally deprived communities are a key audience for museums to reach

If you’ve been one of the multitudes of holidaymakers heading to the UK countryside this summer, you might have been faced with slow internet connections...

Digital Fundraising

“Tap” into your Digital Fundraising Goals with Contactless Donations

As museums are beginning to open worldwide and visitors are slowly but surely flocking back to their hallowed halls it’s time to think about how...

Marketing

How Museums Can Work With Social Media Influencers

You may associate social media influencers with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth...