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Digital

How Museums are using Augmented Reality

Augmented reality is the process of using technology to superimpose images, text or sounds on top of what a person can already see. It uses...

Digital

How Museums Can Use Social Media?

One of the biggest technological disruptions of the past decade has been the rise of social media. It’s estimated that in 2022 there are 4.62...

Health

How museums can help to develop self-confidence

How are cultural institutions able to make visitors feel better about themselves? The benefits of visiting a museum or gallery, be it in person or...

Marketing

Has digital widened participation by reaching new retail audiences?

By November 2020 internet sales accounted for 36% of retail in the UK, compared to 19.1% in February 2020. While internet sales, predictably, peaked during national...

Marketing

Museum Audiences: How do you find yours?

One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...

Digital

Nickelodeon’s Bubble Guppies Dive into The Met

Nickelodeon, the leading children’s entertainment brand in the United States, recently announced a new interactive learning platform that would allow users to enjoy a virtual...

Marketing

How to use TikTok to grow your museum’s audience

TikTok is more than just an app that is centred on short-form videos. Since bursting onto the social media scene in September 2016, it’s become...

Marketing

Creative Museum Marketing Ideas

This article contains shining examples of cultural organisations who hit the nail on the head with engaging campaigns that proved extremely memorable to the public. ...

Planet

Climate crisis: how museums could inspire radical action

The Gallery of Ecological Art (formerly China gallery) at the British Museum of Decolonised Nature. Image courtesy John Zhang and Studio JZ, Author provided Colin...

Planet

Museums and sustainable development goals

In 2000, the United Nations developed eight humanitarian goals known as the MDGs, or millennium development goals. Communities, organisations and institutions took up their share...

Ideas

How heritage and cultural organisations have used at-home kits to keep in touch

When the world closed down in 2020, heritage and culture reached out. The sector engaged in its incredible and innovative rush to digital triggered by...

Digital

What does the Bring Your Own Device (BYOD) revolution mean for museums?

XR experiences are increasingly relying on visitors to use their own devices. But is this a long-term change or a short-term fix for the pandemic?...

Money

Unravelling the potential of digital fundraising for museums

As funding for museums seems to be shrinking and becoming increasingly competitive year over year, fundraising has become vital for our institutions. The power is...

Health

How museums can make their websites more accessible

In the age of inclusivity, making resources more accessible is the way forward for organisations and institutions across all industries. For the heritage and cultural...

Digital

How can museums see beyond the gimmicks in Virtual & Augmented Reality

When is XR (Virtual, Augmented and Mixed Reality) an asset and when is it a distraction for museums and their audiences? In his 2000 memoir...

Impact

How are Museums working with Prisons, Ex-Offenders and exploring the justice system?

Prisoners and ex-offenders have a complex set of needs. These need to be met in order for them to be effectively rehabilitated into society. Museums...

Engagement

How the creative use of audio tours is attracting a new museum audience

They say an image can convey a thousand words. But what about the context behind that image? Here’s how audio tours are helping to deepen...

Impact

Can Museums Reduce Their Use of Single-Use Plastic?

Since the introduction of single-use plastic in 1960, it has been a major marine pollutant. While its invention improved the shopping industry, it has caused...

Digital

Listen up: how podcasts can create regular museum goers

The power of a museum podcast is not to be ignored. With the rise and rise of digital platforms over the past two decades, the...

Engagement

6 Ways You Can Celebrate International Women’s Day at Your Museum

Over the past decade museums have increasingly looked to diversify both their collections and the stories that they tell to become more representative of their...

Money

Museum Fundraising with Virtual Events

One silver lining to the Covid-19 pandemic and numerous lockdowns has been emergence and popularization of virtual events. Beginning in March 2020, organisations across the...

Money

Plugging into Campaigns to Boost Museum Donations

Museums are profoundly generous organisations, giving access and knowledge to the public to inspire learning and create meaningful experiences. Behind this generous nature are real,...

Digital

How museums have taken advantage of the boom in online tutorials

If you have ever painted a happy little tree (or two, as everyone needs a friend) along with Bob Ross, then online tutorials may have...

Marketing

Museum Branding That Stands Out From The Crowd

There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea...