From exhibitions that turn industrial heritage into hope to galleries built for climate grief, museums are finding their voice on the defining issue of our...

What if the goal wasn’t to reduce a museum’s impact, but to actively improve the conditions for life? At the Irish Museum of Modern Art,...

Through a transdisciplinary internal team called GU-Zero, the Guggenheim Museum Bilbao has turned environmental action from a specialist function into a shared institutional practice —...

Try to imagine studying the Renaissance without its art. Now imagine a historian in 2126 trying to understand our era without hashtags, viral videos or...

Zoe Goldman never planned to become a podcast producer. Her background is in art history, not journalism or audio production, and she is the first...

How the Great North Museum: Hancock and Beacon Films are reshaping what museum interpretation can look like — and who gets to make it. What...

A multi-platform video strategy built around artist Elizabeth Catlett shows how documentary storytelling, time-lapse filmmaking, and digital installation can turn an exhibition into a living,...

Imagine unlocking hidden histories or revealing invisible artworks in everyday places. These are just some of the possibilities that museums are exploring with Augmented Reality,...

Virtual reality can help museums reconstruct a place, show an object at a different scale or invite visitors into a story. The examples below explore...

How can we preserve a cultural heritage that exists only in scattered memories, fading photographs, and fragmented stories? The Belarus Shtetl Project offers an innovative...

The Natural History Museum in London announced an innovative mixed-reality experience, Visions of Nature, for 24 October 2024. This cutting-edge exhibition, developed in collaboration with...

A simple artwork-tagging tool has become the starting point for friendships and a renewed pride in place. At the Digital Collections Summit 2026, Art UK’s...

A muddy cap, a Van Gogh, a painting on day release. Here is how six museums turned things in cases into things people care about....

What if the most effective way to get students engaging with history wasn’t a lesson, a worksheet, or even a museum visit — but lunch?...

Plenty of museums are experimenting with Artificial Intelligence (AI), but far fewer have progressed past the pilot stage to deliver something visitors actually use. Qatar Museums...

When Argentina’s Museo Nacional de Bellas Artes opened its doors to an algorithm, a beer brand and a question nobody could quite answer, the team...

When most institutions talk about bringing AI into education, the instinct is to hand students the tools and watch what they make. The Victoria and...

The Van Gogh Museum built an AI feature that matched people to a painting and told them a personal story about why they belonged together....

Teenagers are swapping phone numbers at the end of a museum workshop. A young person who barely left home for three years is pitching their...

The Empathy Museum invites visitors to listen to personal stories while walking in shoes that belonged to their tellers. In her MuseumNext presentation, Andréa Buoro...

Museums have a duty to cater to people with a wide range of needs and this includes visually impaired people. This is not a small...

For more than a decade, the Buffalo Bill Center of the West has run live virtual field trips that bring its galleries, collections and educators...

Most museums measure their relationship with schools in hours. A visit, a tour, a workshop — then the bus pulls away. The Taubman Museum of...

What happens when a national museum stops asking “how do we make our collection available online?” and starts asking “what do teachers actually need?” The...

When we think of digital collections, our minds usually go to objects: artifacts, documents, photographs. But what if a collection wasn’t made up of things,...

For a growing share of your potential audience, the first encounter with your museum is a vertical video they did not go looking for. It...

Helen Maher and Xuxa Kidd told the 2025 Museums & Social Media Summit how a muddy knitted cap pulled from the Thames became their most...

From Nike’s “swoosh” symbol to the iconic Apple logo, brands know that a strong identity is essential to their success. The same is true for...

What if a museum’s most powerful act wasn’t bringing people through its doors, but sending its artworks out into the world instead? At the Museum...

Did you know that museum crowdfunding is more than just a way to raise funds? For many institutions, it’s the start of building meaningful, lasting...

Launching a new initiative is never easy, but doing so during a global pandemic is an entirely different challenge. Christiane Pracht, Membership Manager at Auckland...

How do you bring forgotten masterpieces back to life? For Sweden’s National Museum in Stockholm, the answer lies in an innovative donor initiative that bridges...

Is traditional philanthropy enough for museums to thrive in the modern era? At the Tank Museum in Dorset, the answer lies in a bold shift...

In today’s uncertain times, museums can act as an anchor in the storm. To those who aren’t as passionate about the power of museums as...

“No one thought it strange that a boy and a girl, each carrying a book bag and an instrument case and who would normally be...

To begin, two recent stories I’ve experienced about the (non-linear, unpredictable, anything but simple) relationship between children and youth with AI in the museum context...

The technological advances of our time and the rapidly accelerating development of artificial intelligence should have the undivided attention of the museum world. The potential...

Why should kids have all the fun? Museums have an incredible potential to not only educate adults, but also engage and entertain them. Through using...

What do Airbnb, Instagram, and your local museum have in common? Potentially, a growing audience of dog lovers who can’t bear to leave their furry...

Travel habits are changing, and many people want exciting, hands-on experiences wherever they go. Museums have long opened doors to different worlds, and there is...

Museums face a world shaped by rapid technological advances, shifting social priorities, and a growing focus on well-being. These changes are opportunities for museums to...

Explore museum play projects, from role-playing and Minecraft to gallery puzzles, with practical questions about audiences, testing and evaluation.

How Crystal Bridges and Broken Egg developed a digital woodworking experience for Craft Lab, with different designs for gallery and online visitors.

How the Hellenic Museum and MedusaRPG used Greek mythology, performers and existing galleries to create Mysterion: Descent Into Hades.

How Louvre Abu Dhabi tested The Secret of the Dome Stars with families, simplified its story and kept gallery artworks central to the game.

Most conference talks about digital strategy focus on the answer. The ecosystem is in place, the team is aligned, the numbers look good. At a...

The MAS team saw an opportunity to connect Antwerp’s martial arts communities with the museum. In Antwerp, a hyperdiverse city where martial arts of every...

What happens when you take a city’s health data, mix it with the origins of the universe, and hand it over to a group of...

When The National Gallery turned 200 it asked itself a question few institutions dare: how do you celebrate the past without being trapped by it?...

Five practical ideas for museum shops, from responsible sourcing and local makers to online shopping, events and collection-led wellbeing ranges.

Find out when Museum Shop Sunday takes place, who organises it and how museums can plan events and promotions that support their work.

Practical museum gift shop ideas for working with local makers, developing a distinctive range and welcoming shoppers beyond exhibition visitors.