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Using ethical AI to understand audience behaviour and drive informed innovation

Andy Crouch explains how the team at Akumen is utilising “ethical AI” to better understand the emotions and behaviours of audiences through their own words....

Avatars talking: Learning Buddies of the Deutsches Bergbau-Museum Bochum

Linda Reiter and Anna Konrath of Fluxguide explain how they worked with the Deutsches Bergbau-Museum Bochum – the German Mining Museum – to create an...

How are museums using artificial intelligence, and is AI the future of museums?

Artificial intelligence, or “AI,” is a powerful tool being used all around us — but it’s not exactly new. Although it was first fully developed...

Rules for a Playful Museum

Ahead of October’s Museums, Games and Play Summit, MuseumNext takes a closer look at the Rules for a Playful Museum e-book created by Charlotte Derry...

How the creative use of audio tours is attracting a new museum audience

They say an image can convey a thousand words. But what about the context behind that image? Here’s how audio tours are helping to deepen...

Reimagining Museum Tours: How Creatives are Transforming the Museum Experience

Museum fatigue, the overwhelming feeling that guests experience when presented with an abundance of information, can hinder their ability to absorb facts. This struggle is...

How Museums Can Commission Creatives to Reach New Audiences

The Society of Antiquaries of Scotland have been commissioning creatives to share archaeological finds in a new and interesting way. They hired a team of...

Poverty Proofing Museums

Museums, galleries, and heritage sites, along with the many wild, weird and wonderful organisations that make up the UK’s vibrant cultural sector, have a unique...

Museums working with refugees and migrants

How do museums fit into the narrative around the refugee and migrant crisis? Migration is a big political issue, both in North America and Europe....

Can museums be neutral or should they take a stance?

Issues like sustainability, representation and diversity dominate modern society, but should we expect museums to take a stance? We’re living in an increasingly political and...

How to design an exhibition: These 5 tips should be your mantra

Creating an exhibition is an imaginative endeavor that thankfully doesn’t adhere to any stringent rules dictating its success or failure. From my decade-plus experience in...

In conversation with: Esme Ward, Director of Manchester Museum

MuseumNext caught up with Manchester Museum Director, Esme Ward, to find out more about what museumgoers can expect from the hello future transformation project in...

How selfies are changing the way we interact with art

It’s hard to ignore the number of people who take selfies in museums. But should we see this fad as a new way of appreciating...

6 Things to consider when planning Pride events at your museum

Happy Pride from Belfast! The rainbow flag is flying all over City Centre and a week of queer-themed events has begun in the lead-up to...

How Museums Are Reaching Out to People With Dementia

As dementia continues to affect 50 million people globally, with almost 10 million new cases every year, museums around the world are proactively reaching out...

What is a Dementia Friendly Museum?

As the term implies, dementia-friendly museums are there to provide a supportive and engaging environment for people with dementia. Typically, they will try to trigger...

How museums are helping socially isolated older adults

They say that distance makes the heart grow fonder. Well, that’s certainly been brought into sharp (and painful) focus over recent years. The Covid-19 pandemic...

In conversation with: Frederique Van Reij on the Rijksmuseum podcast that aims to ‘make life better through art’

Having worked at the Rijksmuseum Amsterdam since 2012, Frederique Van Reij has developed a broad range of educational products, programmes and initiatives for the museum....

How are museums reducing waste and working towards Net Zero?

Bruno Maquart, Chairman and CEO of Universcience in France, explains to MuseumNext how a keen focus on reuse and recycling is helping to reduce carbon...

In conversation with: Jake Barton, founder of Local Projects

A respected and recognised figure in the museum world, Jake Barton has built a reputation for creating ground-breaking museums and public spaces at his experience...

Engaging visitors with “Nature. And us?” at Stapferhaus

As a member of the curation team at Stapferhaus in Lenzburg, Lisa Gnirss has been heavily involved in her museum’s efforts to engage visitors in...

Culture, activism and the Big Frikin’ Wall: in conversation with Michael Peter Edson

As a former Director of Web and New Media Strategy for the Smithsonian Institution and co-founder of the Museum of the United Nations – UN...

Quirky Museum Marketing Ideas to Get Noticed!

Museums around the world need to constantly come up with inventive new Museum marketing ideas. From putting a moustache on an aeroplane to setting dinosaurs...

SEO for Museums in 2023

As we launch into 2023, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...

How Can Museums Attract More Visitors?

Through the past decade we have seen massive social change in the UK and around the world which, during the initial stages seemed dramatic, with...

Finding your Museum’s TikTok Niche

TikTok is one of the fastest growing social media platforms and in 2021 had more online traffic than Google.  As its growth and engagement numbers...

Museum Digital Fundraising and Email Marketing

Email marketing has become a staple within the museums communications world. It’s an effective way to regularly ping updates and information straight into follower’s inboxes...

Small Museums Guide to Successful Fundraising Campaigns

Ah, fundraising. For small museums, it can be one of the most vexing issues. This is usually because simply keeping the museum afloat on a...

Unravelling the potential of digital fundraising for museums

As funding for museums seems to be shrinking and becoming increasingly competitive year over year, fundraising has become vital for our institutions. The power is...

Fundraising with Museum Membership Schemes: Harnessing the Power of Digital Benefits

Raising funds through museum membership programs is a brilliant way to get your audiences genuinely excited about what your museum is all about. Offering sneak...

Museums as “hyperinstitutions”

The technological advances of our time and the rapidly accelerating development of artificial intelligence should have the undivided attention of the museum world. The potential...

Job Hop or Career Climb: Let’s stop demonizing non-linear career paths

As another college semester finishes, I reflect over the summer on the next generation of students graduates to emerge into the workforce as fluid job...

How can the Arts #StandwithUkraine on social media? 

During a time when the freedom and peace in a country are abruptly disturbed. What do you do as a museum, artist, gallery or institution?...

The future of working together: purposefully deconstructing why we gather

Context The phrase ‘going to work’ is so ingrained in me that I had never really stopped to think about it. I got my first...

Bringing Science and Space to Life with a YouTube Comedy Show

The Wow! Signal is an online comedy variety show starring a world-renowned astronomer, a viral youtube comedian, and an actor who led a nationally-covered search...

Ensuring Black Museums Matter

Jim Richardson: Welcome back to MuseumNext Disrupt. Today, we’ve got a fantastic presentation for you from De Nichols. She’s going to be talking about the...

Rapid Prototyping for Museums

Jérémie McGowan: Hello everyone, and welcome to this session of MuseumNext Disrupt, on rapid prototyping for museums. My name is Jérémie McGowan, and I’m a...

In Conversation with Nick Merriman

Jim Richardson: So welcome back to MuseumNext Disrupt. Today, I’m at the Horniman Museum and Gardens in London, and I’m here with the Executive Director,...