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Clio Muse Tours

Clio Muse Tours is an award-winning tour-guide app that offers self-guided audio tours and virtual tour experiences for museums, temporary exhibitions and city walks in 11 countries including Greece, Italy, Turkey, Spain, the Netherlands, and Germany. Founded in 2014, the innovative IT company specializes in the creation of digital, audio, and virtual tours and develops state-of-the-art technologies for museums and cultural institutions.

Through its scalable and sustainable online platform, Clio Muse aims to bring the world’s cultural heritage to the foreground of the global tourism industry and to connect the tourism and the cultural sectors.

With over 300 digital tours of different themes on its portfolio, Clio Muse holds expertise in the content creation of different categories including history, dark tourism, mythology, gastronomy, and architecture.

To this day we have collaborated with numerous world-class museums and cultural institutions in Greece and abroad: The Museum of Cycladic Art, Goulandris Natural History Museum, The Stavros Niarchos Foundation Cultural Center, B. & M. Theocharakis Foundation, Athens Biennale, Technopolis, Art Athina, Diazoma, Museum of the City of Athens.

Content creation
Our storytelling methodology was created after extensive research in collaboration with world-renowned museums. It took us two years to develop it step by step and all of our tours are created based on specific instructions. Our aim is to create self-guided digital tours for modern travellers and to promote sustainable tourism. The team of the Clio Muse content department is responsible for writing our own tours as well as editing tours submitted by third-party creators.

Clio Muse tours’ authoring tool
We have developed the Clio Muse authoring tool, CREATE which enables exhibitions’ curators to easily create, edit or update their tours in real-time whether they are virtual or audio, displayed on the web or mobile app, or are part of interactive maps on screens. We always enrich and update our authoring tool with new features.

User interaction statistics
We provide museums with user interaction statistics that help them see what captivated their visitors’ interest during their digital tour as well as understand this audience better.

Distribution Network
With an established network of partners in the tourism industry and the world’s leading online travel agencies, Clio Muse distributes and promotes your tours to a wide international audience. Nowadays, we work together with GetYourGuide, Viator, Tripadvisor,, KLOOK, Musement, Tiqets, and others.

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