Sònia López

Sònia López founded Deckard in 2022, after more than twenty years working inside the institutions she now advises.

She studied Art History and entered digital media at a moment when the field had no established precedents in the cultural sector, which meant inventing the work as she went. For thirteen years she was Head of Digital Media at MACBA, where she redesigned the website three times and launched projects that had no local model to follow: Ràdio Web MACBA, a pioneer in cultural podcasting in Europe and awarded at Museums & the Web; Itineraries, a shared curatorial platform; and the Portable Notebooks series, with contributions from writers like T.J. Clark and Suely Rolnik.

She later joined the Digital Media team at Museo Reina Sofía, contributing to Rethinking Guernica (Webby Award 2018), and led operations at Second Canvas, working with more than 75 cultural institutions across Europe, the United States, and Latin America.

That range, from editorial decisions to platform architecture, from a single museum’s strategy to an international network, is what Deckard is built on. Not a service offering, but a particular way of reading what a cultural institution actually needs and knowing how to get it done.

She teaches in master’s and specialized programs in digital culture and has presented at Museums & the Web, MuseumNext, and Tate Britain.

Sònia López will be speaking at the Digital Collections Summit 2026 :

The Network as Exhibition. Designing a digital-first curatorial experience for distributed collections

How do you create a single digital exhibition from collections distributed across multiple museums? Bodies That (Don’t) Matter is a digital-first project commissioned by the Catalan Art Museums Network, bringing together works from nine institutions within a shared curatorial framework. The project approaches the network itself as the exhibition material and it explores the challenges of connecting dispersed collections, designing navigation as interpretation, and building a meaningful digital experience beyond the logic of the catalogue. A behind-the-scenes look at curatorship, design and technology working together.