Adriana Magni

Adriana Magni is Lead Experience Designer at the renowned Dutch digital design agency Kiss the Frog. With extensive experience spanning four continents, she has shaped visitor experiences for institutions including the LEGO Foundation, the Perot Museum of Nature and Science, and The DoSeum, translating complex content into experiences that recognise the individual in the crowd, speak directly to them, and leave a lasting impression.

Adriana leads from the earliest stages of a project: shaping concepts, aligning stakeholders, and using prototyping to reduce risk and unlock better creative decisions. Her work sits at the intersection of spatial storytelling, interactive media, and human behaviour.

Adriana Magni will be speaking at the Digital Exhibitions Summit 2026 :

The invisible host: using personalisation to give everyone a unique visitor journey

Can an exhibition recognise you and adapt in real-time? At the world’s most interactive Media Museum, fifty exhibits create a personalised journey using facial recognition and a unique ‘Media Profile’. In this session, we reveal how a central “Experience Operating System” manages thousands of visitors without distracting from the physical experience. Learn how we use frictionless tech to automate inclusion, deliver digital souvenirs, and transform passive observation into active self-discovery. Discover how to tell a personalised story to each visitor.