Search Museum Next


Sam Woodhouse

Sam Woodhouse

Project Director
Sysco Productions

Sam is the Business Development Director for Sysco Productions, the creative technologists behind 25 years of innovative and engaging immersive experiences, from World Expo Pavilions, to the world’s most iconic museums, to digital art galleries and touring exhibitions, including the new Formula 1 Touring Exhibition and the multinational Harry Potter Exhibition.

Sam leads the strategic development of Sysco’s business and drives many of the company’s innovations with the aim of harnessing the power of technology to enable the telling of engaging and compelling stories.

Sam works closely with Sysco’s partners, including some of the world’s greatest experience designers and content producers, during the concept and design development phases of our projects.


Sam Woodhouse will be speaking at the Digital Exhibitions Summit 2023:

Generative AI and Virtual Twins

How are generative AI technologies changing how artists and creators can develop immersive digital experiences. Artists from the Goldsmiths and UCL digital arts programmes were given a week to produce short digital immersive experiences using a wide range of generative AI platforms and Sysco’s unique Audio Visual Simulation Technology, which created an exact virtual twin of Outernet in London. Hear what they learnt.

Sam Woodhouse