Chris Unitt

Chris is the founder of One Further, a digital analytics and research consultancy. He works with cultural organisations that want to gain a better understanding of their online audiences and how best to serve them. Current clients include the British Museum, Tate, and Victoria & Albert Museum.

Chris is also responsible for the popular Cultural Digital newsletter, which rounds up recent developments on the digital side of the cultural sector.

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Speaking at the Digital Income Summit
Tuesday 29th June

Rethinking the gift shop

The traditional model of the museum/heritage site gift shop doesn’t work online. There’s no point trying to replicate it. It requires a complete rethink. Luckily, there are plenty of ecommerce business models that do work and would be much better suited to cultural organisations. Let’s have a look at what we can steal from those that are doing well.