Adler’s Digital Marketing Manager, Colleen Cesaretti is passionate about helping others tell their stories. When she’s not writing social media copy and editing astronomy videos, she loves watching science fiction or mystery movies, baking cupcakes, and going on out-of-this-world adventures.
MuseumNext Digital Learning Summit
Tuesday, 19 October 2021
Different Provokes For Different Folks: Adapting Mission Driven Content By Audience
In this panel, various staff from the Adler Planetarium will present the ways we’ve adapted content themes across the Adler’s digital platforms and adjusted delivery styles to reach specific audiences. This includes YouTube shows about sky observing and space comedy, creative activity based content on TikTok and Instagram, virtual field trips, and online exhibitions. We will discuss how we planned content and engagement by identifying specific audiences, tones, and platforms to iterate our content across.
Find the full schedule here