Jessica BrodeFrank is the Digital Collections Access Manager at the Adler Planetarium; and also studies with the University of London as a doctoral candidate in the Digital Humanities Program. She is responsible for managing the digital collections at the Adler from the act of capture, to metadata, asset management, and digital project creation.
Research at the University of London focuses on crowdsourcing as a means of digital engagement, and the enrichment of metadata with diverse voices as a way towards more inclusive search and representation.
MuseumNext Digital Learning Summit
Tuesday, 19 October 2021
Different Provokes For Different Folks: Adapting Mission Driven Content By Audience
In this panel, various staff from the Adler Planetarium will present the ways we’ve adapted content themes across the Adler’s digital platforms and adjusted delivery styles to reach specific audiences. This includes YouTube shows about sky observing and space comedy, creative activity based content on TikTok and Instagram, virtual field trips, and online exhibitions. We will discuss how we planned content and engagement by identifying specific audiences, tones, and platforms to iterate our content across.
Find the full schedule here