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Serena Parr is a technical creative director and digital strategy leader specializing in media innovation.
As head of emerging platforms at Getty, she leads digital innovation and creative strategy initiatives to bring art to a global digital public.
Previously, she led partnerships at the New York Times R&D exploring how emerging technologies can be applied in service of journalism. She has spent years leading creative tech teams to develop innovative, engaging experiences and is passionate about designing for people.
She holds a masters degree in creative technology from ITP at NYU, and a BA in Media Studies from UC Berkeley.