Boudewien Chalmers Hoynck van Papendrecht is an applied psychologist and social media specialist.
She has run social media communities larger than 9,5 million on behalf of the Van Gogh Museum, creating one of the most engaged fanbases in the museum world.
In 2021 she started her own company Bubble Shooters Network. Now she works for the art world to advice and work with institutions to use a social media purposefully.
MuseumNext Digital Marketing Summit
Monday, 22 November 2021
What it really means to be social on social media. And why you need to be
Have you ever given serious thought to why is social media called social? And what ‘being social’ means for how institutions like yours can use it?
We know how to move, engage, and inspire our visitors inside the galleries. But what about outside the galleries? Are we aware of the world of possibilities social media gives in creating engagement with art?
Social media is more than a way to push our agenda’s. More than “Come see show now”. Social media has the potential to bring the experience of art to audiences that may never be able to visit the galleries in real life but can engage with you online. Social media is a means to an end, one that can create possibilities in enlarging this so long desired engagement with art.
In this talk Boudewien Chalmers Hoynck van Papendrecht will share how you can become truly social on social media as an institution, and how that will contribute to real (life) engagement. By focusing on community management strategies and creating content with a purpose.
Find the full schedule here