Martin Juhls is the founder of Initiative Kulturkommunikation, a digital consulting agency for culture and event companies.
The agency supports and trains cultural institutions, festivals and event organizers in public relations, marketing and digital communications.
Martin’s own practical background are over 20 years of cultural management and communications in nearly all different cultural sectors as well as leading a PR agency for culture and events for over ten years.
MuseumNext Digital Marketing Summit
Monday, 22 November 2021
Five reasons why museums hardly attract new visitors with organic reach on social media and how to solve this
Most museums use social media to present their work and projects and to stay in touch with their audience. The ratio between annual visitors and actual followers is often around 100 to 5. This means a museum with 100,000 guests usually has only around 5,000 followers on social media. The only exception here are art museums with an international audience of people who are following but not actually visiting. Statistically up to 80% of all museum visitors are using social media, but why do museums hardly attract new visitors with organic reach on social media and how to make this possible?
Find the full schedule here