Melissa Ray is a Senior Marketing Campaign Manager at the National Gallery of Victoria (NGV), Australia’s oldest and most visited art gallery. She leads the digital marketing team including social media, content marketing, email and CRM and campaign marketing with a focus on online community growth and engagement.
Melissa has worked in arts marketing for nearly a decade, including positions at The Australian Ballet, Orchestra Victoria and the Australian Music Examinations Board (AMEB).
She is a passionate storyteller with an innovative approach to promoting exhibitions, museum collections, performances and artists.
MuseumNext Digital Marketing Summit
Tuesday, 23rd November 2021
Keeping communities close through closures
Through 6 lockdowns, endless exhibition and event cancellations, and social and political upheaval, how did the NGV connect with and grow its online community through digital content and communications? In this talk, Senior Marketing Campaign Manager at the NGV in Melbourne, Melissa Ray, shares some key learnings, tools and insights from the past 18 months that led the Gallery to achieving over 40 million social media reach, record breaking engagement and open rates, and a renewed connection with its audiences online.
Find the full schedule here