Monica Cullinane is a creative marketing and communications professional with two decades experience in the Arts sector. Managed many high-profile media campaigns at IMMA including Eileen Gray, Freud Project, Nan Goldin & Vivienne Dick, Wolfgang Tillmans and Derek Jarman.
Working in the area of media management, communications and public relations; marketing, digital, branding and audience engagement and growth.
MuseumNext Digital Marketing Summit
Tuesday, 23rd November 2021
Celebrating 30 years at IMMA: A Digital Birthday Campaign
IMMA, the Irish Museum of Modern Art, celebrates its 30th Birthday in 2021. Due to Covid-19 all our plans for onsite celebrations had to be re-invented to create a digital marketing campaign that celebrated our birthday online. From creating our first ever animated logo, to delivering a new digital brand and hashtag for the four seasons, to the creation of a cross-departmental digital group to deliver online content and research new ways of working, this has been both a challenging year but also one of great learning. Digital has now become an integrated part of how all departments programme and we would like to share our story with you.
Find the full schedule here