Seth Spillman leads the marketing and communications efforts for the National Cowboy & Western Heritage Museum as Chief Marketing Officer.
Previously, Seth worked as Director of Marketing and Communications for the Oklahoma City Convention & Visitors Bureau, promoting Oklahoma City as a tourism and convention destination for nearly a decade.
Seth holds a bachelor’s degree in Marketing from Oklahoma State University and a MBA from the University of Tulsa. A fifth generation Okie, he lives in his hometown of Midwest City with his wife and two adorable children.
MuseumNext Digital Marketing Summit
Tuesday, 23rd November 2021
#HashtagTheCowboy: How a Global Pandemic Became an Opportunity to Do “Different”
Seth Spillman, Chief Marketing Officer for the National Cowboy & Western Heritage Museum, will discuss how closing their Museum and “handing over” social media to a complete novice created a marketing win in the midst of a global pandemic. Hear how it all started with a fun idea worth defending, how marketing has pivoted since and what takeaways could be helpful as museum marketers continue to navigate social media during a seemingly endless string of unprecedented events.
Find the full schedule here