fbpx
Subscribe

Search Museum Next

Speaker

Tom Preston

Tom Preston

Head of Advertising
Crafted

With over 12 years’ experience in digital, Tom has worked across a variety of sectors and with brands including Holiday Cottages Group, Monarch Airlines, Generator Hostels and Frugi. Tom leads our advertising team with a focus on ensuring we stay ahead of the curve in terms of best practice in the digital world and managing the processes that deliver the best possible experience for our clients.

MuseumNext Digital Marketing Summit
Wednesday, 24th November 2021

Transforming museum’s paid advertising

In this talk we’ll highlight how a sophisticated paid strategy can support across the multitude of marketing challenges museum’s face. It’ll have best practice examples and leave you feeling excited about running your next campaign. We’ll also touch upon navigating the challenges of restrictions throughout COVID-19 and what insights we gained to support future marketing activity.

We’ve helped the likes of the British Museum, the Natural History Museum, and the British Library to achieve digital outperformance. While we support across a variety of digital channels, paid advertising, namely PPC, display, and paid social, has been a catalyst to their success.

Find the full schedule here

Tom Preston