As one of the Van Gogh Museum website managers, Fransje is responsible for content creation and website optimization. Her work is at the intersection of online marketing and storytelling. She was responsible for the development of the storytelling in the newly launched museum website (July 2020). It allows the museum to adapt more vividly to user needs and user behaviors, defined by specific online channels.
Fransje became project manager at the end of 2018, introducing short iteration cycles as working method. The result is a continuous learning curve on online success, gluing together all three domains of the museum. The aim is to better understand our online user as well as to increase revenue. By using a similar trial and error approach, the iteration cycles also lead the way for further improvements in online storytelling.