With 2.2 million visitors in 2019 and limited museum space, the Van Gogh Museum excels in timed slot ticketing. Myriam Bruijne, Team Manager of Ticketing for the Van Gogh Museum, became responsible for all ticketing funnels in 2018 and professionalized the ticketing systems within these two yeas. With her team, she is also responsible for all strategic decisions around tickets, quota of tickets and partnerships.
Myriam’s previous experience as floor manager of the Van Gogh Museum comes in handy every day. Within Blueconic-project, Myriam is stakeholder for anything related to tickets and will share more insights on one of the most successful tests of the project, which took place around donations.