Shaikha Al-Thani is the Director of Digital Experience at Qatar Museums, championing the organisation’s digital transformation through the development of inclusive user-focused digital content and products, enhancing visitor experiences, and driving internal change.
Shaikha holds a master’s degree from Pratt Institute in Arts and Cultural Management and a bachelor’s degree in Marketing Management & Communications, Culture, and Media from Oxford Brookes University.
MuseumNext Digital Summit
Wednesday, 24 February 2021
Building Digital From The Ground Up In The Time of COVID-19
Qatar Museums (QM) oversees several museums and numerous heritage sites in Qatar. While digital is critical to local and global outreach and engagement, there was no team in place dedicated to managing the overall digital experience across this complex organization. Following a phase of strategic work, QM has now established that team and is implementing a product roadmap focused on storytelling for Qatar’s local and global audiences. This presentation shares the progress, projects, and impact to date in bringing a human-centered digital experience team to reality during a global pandemic, with insights that are applicable to organizations large and small.
Find the full programme here