1:00 – Transforming the Museum Through Collecting Social Digital Photography
Head of Collections and Cultural Environments,
This presentation will show practical examples of how collecting of social digital photography can become a catalyst for transformation in museums, drawing from the international research project Collecting Social Photo, sharing steps that support breaking silos, strengthening digital skills and embracing experimentation and agile work practices.
1:30 – All it Takes is Staff Time: Effectively Using Existing Platforms for In-Gallery Experiences
Digital Collections Access Manager
Your task? Make something new, fresh, and interactive for the diverse, millennial audiences your institution is not currently reaching. The caveat? The exhibit opens in less than a year, and your budget is non-existent. Many of us encounter this type scenario. When the Adler Planetarium announced plans to create an in-gallery interactive for the new “Chicago’s Night Sky” exhibit opening November 2019 a collaboration formed between the Adler’s Collections and Zooniverse teams to leverage pre-existing tech. This talk covers how we created the interactive, and the lessons we learned in using a pre-existing platform in a new way.
2:00 – New Approaches to Creating Audience Experiences
Senior Producer of Audience Labs,
Royal Opera House
Technology is changing how we interact with the world around us. It offers new opportunities to transform creative process and engagement with audiences. How can approaches to digital development – experimentation, iteration, prototyping – be applied to the creative process of making new art, experiences and exhibitions? How can we integrate R&D into the lifecycle of creative development? How can new kinds of artistic inventions travel beyond familiar cultural spaces into new and unexpected contexts and locations? This session will explore how Audience Labs at the Royal Opera House is shaping a new methodology for how institutions approach innovation in cultural production and engage with next generation technologies.
2:30 – Break
3:00 – How automation transforms our daily work
Head of Digital Media
At Universalmuseum Joanneum we implemented marketing automation to increase membership sales organically as well as for our Sales team. We had to streamline the entire manual process from purchasing membership to shipping the receipt and the membership card, event registration and renewals. We worked with several departments across the organization to evaluate each task along the way and identify opportunities to digitize and automate them, such as issuing receipts and membership renewal. We developed new modules within our CRM to host the membership card data to be able to personalize e-mail communication based on subscription levels and origin of purchase (front desk versus Sales). We developed personalized online forms to support a post sales strategy for extension packages and make it easy for loyal visitors to renew their membership. Going through the development process, we faced fear of change among our colleagues who are now very happy about the new way of handling the process around membership. We managed to reduce the time and manual labor needed to process a new membership from close to 1 hour to less than 8 minutes. We also eliminated manual tasks for our billing department, cut manual costs and can now use our resources more efficiently. At the same time, we created transparency for our members, significantly improved communications and made it easier for them to engage with us.
3:30 – How kids become protagonists at the museum through the power of video games
Maker Camp srls
Using the best-selling video game in the world, Maker Camp has helped important Italian museums – the Novecento Museum in Florence, the “La Triennale” Museum in Milan, the National Gallery of the Marche, the M9 museum in Venice – to reverse the logic of content production and to start the restitution phase – of ideas, stories, emotions, visions – towards the museum, receiving contributions developed in complete autonomy by the public of the very young through their favorite video game.
Overturning the logic of content creation, museums have found much more participation in their local territory, have increased the number of young visitors to the museum and, above all, have received new content created by the children themselves and ready to be viewed in augmented or virtual reality.
The last contest launched for the M9 museum involved more than 700 schools (Italian and international schools from all continents) and 14,000 students.
4:00pm – Close