1:00 – Transforming the Museum Through Collecting Social Digital Photography
Head of Collections and Cultural Environments,
This presentation will show practical examples of how collecting of social digital photography can become a catalyst for transformation in museums, drawing from the international research project Collecting Social Photo, sharing steps that support breaking silos, strengthening digital skills and embracing experimentation and agile work practices.
1:30 – #NewSelfWales – What does the face of New South Wales, Australia, really look like?
DX Lab Leader,
State Library, New South Wales
In 2018 the State Library of NSW’s DX Lab asked audiences ‘what does the face of New South Wales look like?’. The DX Lab was given this unique opportunity to develop and build an innovative exhibition and online experience to explore this idea.
After an extensive user-experience led research phase the DX Lab decided to use Instagram and in-gallery photo booths to ask visitors to contribute to the collection of portraits on display in a live data feed. The portraits were collected by the Library at the conclusion of the exhibition. This presentation will reveal the making of the DX Lab’s biggest experiment crossing multiple disciplines and domains, including physical, digital, design and engineering.
2:00 – New Approaches to Creating Audience Experiences
Senior Producer of Audience Labs,
Royal Opera House
Technology is changing how we interact with the world around us. It offers new opportunities to transform creative process and engagement with audiences. How can approaches to digital development – experimentation, iteration, prototyping – be applied to the creative process of making new art, experiences and exhibitions? How can we integrate R&D into the lifecycle of creative development? How can new kinds of artistic inventions travel beyond familiar cultural spaces into new and unexpected contexts and locations? This session will explore how Audience Labs at the Royal Opera House is shaping a new methodology for how institutions approach innovation in cultural production and engage with next generation technologies.
2:30 – Break
3:00 – How automation transforms our daily work
Head of Digital Media
At Universalmuseum Joanneum we implemented marketing automation to increase membership sales organically as well as for our Sales team. We had to streamline the entire manual process from purchasing membership to shipping the receipt and the membership card, event registration and renewals. We worked with several departments across the organization to evaluate each task along the way and identify opportunities to digitize and automate them, such as issuing receipts and membership renewal. We developed new modules within our CRM to host the membership card data to be able to personalize e-mail communication based on subscription levels and origin of purchase (front desk versus Sales). We developed personalized online forms to support a post sales strategy for extension packages and make it easy for loyal visitors to renew their membership. Going through the development process, we faced fear of change among our colleagues who are now very happy about the new way of handling the process around membership. We managed to reduce the time and manual labor needed to process a new membership from close to 1 hour to less than 8 minutes. We also eliminated manual tasks for our billing department, cut manual costs and can now use our resources more efficiently. At the same time, we created transparency for our members, significantly improved communications and made it easier for them to engage with us.
3:30 – TBC
4:00pm – Close