When we design and build a website, we make a series of decisions about how users will interact with it and what will keep them coming back. Now, with the complexity and continuous innovation of the digital world, there is so much more that we need to account for to create responsible website experiences for everyone.
We took the time to discuss what mattered to us, what mattered to our clients and what we thought was important to grow and respect audience needs. Plank’s “Ethical Web Design Framework” is a set of user-centric principles that ensure that a website meets our five core goals:
- Accessibility & Inclusion
- Privacy and Security
- Device First-Design
- Platform Best Practices & Sustainability
- Environmental Considerations
With this framework, we are setting website design and development principles that make sense to us as a team and benefit our clients, prospective clients, and their customers and communities. It gives us a benchmark for how we develop web projects and a point of discussion and consideration for UI/UX design principles. It provides our prospective clients an even clearer view as to they should engage with their community.
Some experts know much more than us about each individual topic, so it’s a journey to keep improving and challenging our efforts to become the most responsible digital citizens that can better serve and grow your audience.