Cultural institutions had to reinvent their engagement with visitors during these unprecedented times. The lack of visitors’ physical presence pushed the institutions to increase their online presence and produce more diversified online digital content and experiences, from VR tours to live streaming sessions.
There is still room for reinvention and ways to explore exhibitions and art in and outside the institutions. There is also a real concern about the monetization channels associated with online digital content.
The travel “impairment” needs to be addressed. The exhibitions and art in general have to be visible everywhere, not only in the galleries. Moreover, they have to be persistent and explorable by nearby audiences and produce revenues streams for cultural institutions.
In this keynote, Ciprian Melian will present new collections and exhibitions exploration approaches through XR, with accessibility, game mechanics, and monetization as core values.
The “FTA” upcoming solution by Livdeo may be considered as the “Strava of art”. Every wall or physical space becomes a place to explore exhibitions created by cultural institutions and contemporary artists.
The artworks from 400+ institutions are represented in different XR layers letting nearby audiences engage in 10+ languages and different interpretation layers.
The game mechanics are the core of the visitors’ XR experiences.
Through exploration progression metrics, challenges, and awards, XR visitors become more and more engaged with the artworks, artists, and cultural institutions and become real supporters.