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Museum XR Summit

Programme

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Day One: 25 June 2025

All times are BST - the time in London

12:00 (BST)

Envisioning Our Planet’s Future through Mixed Reality

Visions of Nature is a mixed reality experience that uses headsets to transport visitors 100 years into the future and explore what could lie ahead for our planet. Join the Natural History Museum, London and co-producers, SAOLA Studio, as they share their process, successes and learnings from the development of this futuristic story. Hear how mixed reality lends itself to creating memorable, shared experiences that bring collections to life, as well as some of the challenges and differences of telling stories via a medium which has both audio, visual and spatial components.

12:30 (BST)

National Portrait Gallery Unframed

Join Rab MacGibbon and Rich Storton for an exclusive talk on NPG Unframed: Stories Brought to Life, a groundbreaking immersive art experience inspired by the National Portrait Gallery and created by FRAMELESS. This first-of-its-kind partnership in the UK demonstrates how institutions can use immersive storytelling to engage new audiences, showcase their collections in innovative ways, and generate new revenue streams. Don’t miss this opportunity to explore the future of museum experiences and gain insights from the experts behind this visionary project.

13:00 (BST)

How XR Storytelling Makes Museums Magical for Kids on a Budget

Discover how augmented reality (AR) can turn traditional museum visits into exciting adventures for children without costly renovations. Through IVANANI, a transmedia experience blending storytelling and AR, museums can captivate young audiences by bringing exhibits to life. Join us to explore how the Museum of Archaeology of Catalonia transformed its IMPERIUM exhibition into an interactive journey where kids solve mysteries with an extraterrestrial robot. This session will showcase how any museum can create immersive experiences on a budget, increasing engagement.

13:30 (BST)

VR Film Screenings

VR Film Screening, a monthly day dedicated to showcasing VR cinema. A fully immersive experience where the boundaries of storytelling are pushed to new heights through 360-degree filmmaking. Each month focuses on a specific theme aligned with the Bozar seasonal topics.

14:00 (BST)

Break

14:30 (BST)

Rediscovering Versailles’ Lost History through Virtual Reality

The focus of this presentation will be a look at how VR can give today’s museum-going audiences unprecedented access to now-vanished chapters of history, thereby deepening their engagement with that history and creating a more comprehensive understanding of its impact and implications on the present.

Through an examination of Versailles: Lost Gardens of the Sun King and the innovative technology coupled with expert research that made this project possible, she will highlight how VR can serve as an essential tool that institutions can use to enhance their storytelling and educational initiatives.

15:00 (BST)

GEOdi - A VR Journey Through Geological Time

What if a rock could tell its story? GEOdi – From the Museum to the Peaks is a VR experience that merges geology and storytelling, engaging users through immersive exploration and gamified challenges.

Guided by a Virtual Geologist, participants interact with real geological specimens from the MUSE collections and embark on virtual journeys to the landscapes that shaped them. The experience bridges digital and physical learning, directing users back to the museum’s displays for deeper engagement.

Join us to discover how VR can enhance science communication, connect visitors to their natural heritage, and enrich museum experiences with interactive, place-based learning.

15:30 (BST)

The Future Simulator

You have a great idea for an innovative and immersive experience at your museum? What are the important aspects of making the project fly and where are potential pitfalls to avoid? We give you insights into our experiment and help you to learn from our mistakes.

16:00 (BST)

Augmented Reality in Museums: Low-Cost Options & Ethical Considerations

This presentation focuses on low-cost options for small to mid-sized museums interested in experimenting with Augmented Reality. In addition to recommended approaches and practical applications, presenters will also discuss ethical concerns when considering which artwork or cultural belonging to augment. Featuring suggested guidelines and case studies to demonstrate efforts that are currently underway to incorporate AR into exhibitions at the Anchorage Museum in Alaska, this presentation is geared towards museum professionals seeking budget-friendly options to thoughtfully integrate new technologies into their own institutions.

Day Two: 26 June 2025

All times are BST - the time in London

12:00 (BST)

Artists & War: developing a new AR schools programme at IWM

This presentation showcases the collaborative development and implementation of a bespoke app, a new digital programme for schools at Imperial War Museum, in which Augmented Reality is used as a tool for learning, adding extra layers of interactive engagement, supporting the learning journey.

AR is used to support critical thinking and source analysis. The digital experience guides students around the galleries, inspires curiosity, and creates entry points to access information, compare sources, and engage in discussion.

Students select and save content to answer key enquiry questions, then create digital presentations consolidating their learning, emailed to teachers for further learning back in the classroom.

12:30 (BST)

No app, no hardware, no limits… WebXR

Expensive, inflexible and requiring custom apps or hardware. This is what we think of when we see glitzy AR projects from major museums. But it doesn’t have to be this way. This presentation will explore the current capabilities of WebXR – exploring the pros and cons of current platforms like Sketchfab and 8th Wall, and introducing Smartify’s newest XR platform for creating low-cost, scalable XR experiences – available on a browser. Smartify has conducted a 2-year long research project with the University of the West of Scotland, culminating in the foundation of an in-house XR team. We will share the outcomes of our research and hint at some of the major web-XR projects you’ll be seeing over the next year or so.

13:00 (BST)

Bringing Museum Speelklok exhibits to life in Roblox with the Music Machine Monster interactive game

Discover how the Museum Speelklok, in Utrecht the Netherlands, is extending its exhibits into the digital world with Music Machine Monster, a Roblox experience designed for kids aged 7 to 13. This interactive world features a central island where players can explore and access 10 mini-games inspired by the museum’s collection. Launched in March 2025 and already attracting over 300,000 players, the experience will soon expand into the physical realm through interactive museum installations featuring touchscreens. This hybrid approach offers a seamless blend of digital and real-world engagement. Join us to discover how XR can revolutionize museum storytelling, turning learning into a fun and immersive experience!

13:30 (BST)

Designing for Immersion: Understanding Audiences

How do audiences engage with immersive art? What are their needs and expectations? And how can this inform museum and galleries work? In this session, Lucie Paterson will explore the intersection of visitor research, experience design and immersive experiences. Drawing on case studies from ACMI exhibitions—including Marshmallow Laser Feast: Works of Nature and the Mordant Family VR Commissions—Lucie will share key learnings from designing legible, accessible and memorable experiences at ACMI.

14:00 (BST)

Break

14:30 (BST)

From Walls to Worlds - Essential Answers for creating Immersive Exhibit Spaces

Our presentation will provide practical guidance for museums considering their first immersive projection installation. Through practical recommendations and real-world case studies we aim to equip museum professionals with the knowledge to make informed decisions about immersive projection spaces. Whether you are in curation, exhibition design, visitor engagement, or facilities management, this session will address key questions and challenges to help your museum take the next step toward interactive digital storytelling.

15:00 (BST)

Amgueddfa Ni. Creating a Virtual Reality Time Capsule

The National Slate Museum in Llanberis, North Wales, is currently closed for redevelopment. Before we closed the doors in November 2024, we invited local schoolchildren to co-create a VR Digital Time Capsule that captured their perceptions and memories of the site at that moment in time. Join us to learn about the digital technology, the process, and what we learnt along the way to creating a meaningful and fun digital experience.

15:30 (BST)

Exploring Hamilton's Past, Present, and Future Through Augmented Reality

Getting started with A/R is easier with friends! This case study will explore the Experience Commons collaboration between Hamilton Public Library and Hamilton Civic Museums, detailing how both organizations were able to provide an engaging, accessible entry point for our audiences to engage with and do history through augmented reality. Experience Commons is an ongoing learning experience for staff and the public alike, as both organizations have build out capacity to not only share and animate resources, but crowd-source content to expand engagement and welcome new voices and perspectives.

16:00 (BST)

Stripping Away the Layers of the Lancaster Bomber

There’s no denying the fact that visitors to the RAF Museum are keen to explore the interiors of the aircraft: they want to sit in the pilot’s seat, touch buttons, and imagine what it’s like to be a member of the crew. However, for various reasons, this isn’t possible. This presentation provides insight into how the museum is exploring the capabilities of Augmented Reality to fulfil our visitors’ wants while still maintaining our interpretative goals of sharing the RAF story through its people and adhering to the key principles of Access for All.