Schedule

Sometimes things are not so easy and obvious as they seem when dealing with art and technology.

Discover the complexity, challenges and key issues of how AR can be introduced as an element that contributes to the creation of contemporary art and a way to enhance the visitor experience based on our experience with Like Beauty in Flames, one of the latest works by Jenny Holzer, made exclusively for the Guggenheim Museum Bilbao, where the artist displays three distinct AR experiences that presents her signature text-based art.

Most of us have visited a Chinatown on our travels, or even have one in the place(s) we call home. Since their beginnings these enclaves have been a space for communities to gather and people to live, all while under threat by external forces trying to define them.

Presented in partnership with Myseum of Toronto, ChinaTOwn is a community storytelling project that explores community building and resiliency through virtual reality. By combining 3D scanning and modelling, archival materials and speculative fiction, this project aims to empower communities to redefine what’s been involuntarily defined for them; past, present, and future.

AR projects are very attractive for museum visitors, especially for the ones who do not know the technology yet. But can such projects go beyond an initial “wow”? Are they sustainable? And if so – are they also affordable for small and mid-sized museums? How can the usage of AR strike the balance between entertainment and learning? At the Aargauer Kunsthaus in Aarau, Switzerland, we have decided to add AR to our basic education toolkit. We have launched our first AR show on May 9th this year. In our presentation we would like to share our learnings with you.

In 2019 The MUNCH Museum, Norway, came to us (Digital Catapult) with a fundamental question. “How do we go about using immersive technology to engage our youngest audiences outside of the museum?” Join this session to understand how to take your first steps into the world of commissioning and developing new XR tools and services to attract new audiences and engage them in a totally new user journey.

A new space to engage with digital art in the comfort of your home. Together with friends, while apart. A place for discussion, critique, or just to hang out. Emphasize scale, context, understanding, and connection.

Ericsson, the global leader in communication technology and The Estonian Maritime Museum have launched a full-scale pilot of a 5G Augmented Reality storytelling platform. We believe this pilot represent the first step in revolutionizing the museum visit by using Augmented Reality, 5G and Edge computing.

Embarking on a Virtual Reality project can be a daunting experience. But the joy of launching the project for visitors is matched by the opportunity to take what you’ve learned and do it better next time. We will try to be your first time. We’ll talk about the project goals, the pitfalls we discovered during production, and how we arrived at solutions. You’ll leave with a list of things to watch out for, to steer away from and toward, so you can avoid or at least prepare for the problems that we faced in producing VR experiences.

What can augmented reality (AR) bring to a museum space? What value can it add to the existing collections?

We will present how AR can be used as an efficient mediation tool to offer visitors an enhanced experience of the museum, both educational and entertaining, and how it already constitutes an economic opportunity for cultural sites. Today, augmented reality is capable of fantastic feats: it is now possible to give material presence to humans, animals, historical scenes, places, or settings. More than just a technology, it constitutes a new way to tell stories: our imaginations can explore a limitless space, expanding our potential exponentially.

To illustrate the conversation, we will present our new AR experience called “REVIVRE” (“To Live Again”), coproduced between the National Museum of Natural History and SAOLA Studio and taking place in June 2021

XR technologies create radically new types of experience – audiences feel physically embodied in the storyworld, empowered to take control and do impossible things. This raises big challenges for traditional storytellers. This is art without the frame, film without the screen and theatre without a stage – where audiences can find their own narratives and make their own meaning. This talk will propose collaborative worldbuilding and transmedia storytelling as the creative processes required for organisations to approach new XR experiences – combined with an understanding of the weird and wonderful effects these technologies really have on our brains and bodies!

Immersive technologies are an efficient way for museums to reinvent themselves, attract a new public, and generate new revenue. To illustrate this potential, we will discover several use cases and dive into Immersive Expeditions, a museum-dedicated VR format that proposes to visit, as a group, the cultural and scientific heritage of mankind.

What happens when a traditional art museum brings individual works of art to life through digital interactivity? This talk will show visitors how Norton Art+, a new augmented-reality (AR) iPad app, helps visitors more deeply engage and create with six featured contemporary artworks, from Nick Cave’s Soundsuits, to Ugo Rondinone’s whimsical faces in our Sculpture Garden. Be the first to get an inside look at the Norton Art+ augmented reality app design and features!

Social VR is valuable to the future of museums! Watch a LIVE demonstration of the newest Social World Building VR platform. Facebook Horizon Pre-Alpha Community Creator; Paige Dansinger, founder of Better World Museum and Horizon Art Museum, will introduce Facebook Horizon (beta) to MuseumNext. This fun presentation will include re-creating an audience member’s favorite work of art with primitive shapes. Paige will show how easy it is to make it interactive with gizmos and simple block scripting. Ultimately, this demonstration will make you believe that social world-building may play a valuable part in the future of your museum.