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YouTube Strategy Workshop

2 December 2019 London

Create the strategy your Museum needs for YouTube

Ready for YouTube Success?

Have you heard about other museums having success with YouTube, but you’re not sure where to start?

Are you thinking about making YouTube part of your plans for 2020, but need a strategy?

Would you like to spend a day learning how the Rijksmuseum approaches YouTube?

+ Book now

YouTube Workshop London

Discover successful strategies

Every museum has a YouTube channel, these are often used as an archive for all sorts of video content, mainly marketing videos focussed on getting people to your museum.

But how can you truly transfer meaningful museum experiences to this medium? And what can your institution learn from the most popular YouTube genres out there?

+ Book now

youtube museum workshop

Learn from an Expert

In this workshop Wouter van der Horst, former Educator Digital Learning at the Rijksmuseum and founder of We Share Culture, will take you on a deep dive into YouTube by focusing on the Rijksmuseum’s two new YouTube Channels and other inspiring examples.

After learning from these successful YouTube Strategies, Wouter will help you to outline and conceptualise your own institution’s YouTube Strategy.

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What topics will be covered in the workshop? 

  • How to define your institution’s mission for YouTube
  • Formulating a YouTube strategy
  • Tips & tricks to get your organisation on board
  • Learn from other successful educational YouTube channels
  • How to create rich formats
  • How to work the YouTube algorithm
  • How to find new audiences
  • How to engage new audiences
  • How to interact with your audience
  • How to involve your audience in the process of content creation
  • How to grow your channel using channel collaborations
YouTube workshop London

Who's it for?

This workshop has been designed specifically for museums. Delegates could be…

✓ Marketing Managers
✓ Social Media Managers
✓ Digital Teams
✓ Educators
✓ Fundraisers

or anyone interested in learning about how to successfully use YouTube within a museum context

+ Book now

YouTube Museum Workshop London