Teina Herzer

Teina leads Digital Engagement at MOTAT where she is leading the digital transformation of this New Zealand science and technology museum.

She has worked at the intersection of culture and digital since 1997, including roles at Ministry for Culture and Heritage and Auckland War Memorial Museum.

Prior to this Teina worked within the marketing and digital design industry including as Digital Director of Saatchi & Saatchi, and as an independent strategy consultant.

Teina has particular interest and experience in the areas of storytelling and ux design.

MuseumNext Museums, Games and Play Summit
Tuesday, 1 March 2022

Playfinding – child-led wayfinding

A technology museum that spans 40 acres across two sites requires some creative wayfinding solutions. Playfinding  encourages children to discover and explore the museum and exhibitions through games and play.

Full schedule here