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Museums & Social Media Summit

18 - 19 November 2026

Virtual Conference

Trusted by leading museums

You are almost certainly doing this job with less resource than the task deserves.

That assumption runs through this year’s programme. The National Gallery of Canada turned a routine installation video into one of its best-performing posts ever. The Norton Museum reached a million organic impressions by asking staff which artwork they love. The British Museum linked its 4.5 million object catalogue to YouTube with no coding and no budget. Minneapolis will break down their most successful videos, none of which required significant time, money or staffing.

Seventeen sessions across two days on making better work with what you already have: the collection, the archive, the building, and the colleagues down the corridor.

Join live from anywhere, or watch on-demand for 12 months.

Tools. Strategies. Real-World Inspiration

WHO IS THIS FOR?

  • Social media and content managers
  • Digital engagement and digital communications
  • Marketing and communications teams
  • Community management
  • Interpretation and collections storytelling
  • Anyone running museum channels as part of a wider job
  • Whether you have a content team or you are the content team!

WATCH LIVE + ON-DEMAND FOR 12 MONTHS

ON THE PROGRAMME

Brontë Parsonage Museum — how a Warner Bros collaboration around the Wuthering Heights premiere doubled their followers National Gallery of Canada — what a giant baby head taught them about content hiding in plain sight Norton Museum of Art — one million organic impressions from a weekly post about staff favourites J. Paul Getty Museum — audience segmentation and standing out in the scroll Australian War Memorial — making remembrance work on platforms built for speed British Library — youth engagement, co-production, and why virality isn’t the goal

Seventeen sessions across two days.

Join live from anywhere, or watch on-demand for 12 months

WHAT TO EXPECT?

  • Real workflows for building a content pipeline with curators and collections staff, not just a posting schedule.
  • Video approaches that work with limited resource, from the Natural History Museum, Minneapolis Institute of Art and McMaster.
  • How to find the content already sitting in your building — installation footage, staff favourites, oral histories, archive video.
  • Handling serious and emotionally charged subject matter on platforms built for speed.
  • Evidence-based approaches to reaching Gen Z and turning followers into members.
  • Storytelling technique borrowed from script structure: inciting incident, point of view, dramatic tension.
  • Honest accounts of what didn’t work alongside what did.
  • Live Q&As plus 12 months’ on-demand access, so you can revisit sessions or share them with colleagues.

Tools. Strategies. Real-World Inspiration

What’s a MuseumNext Conference Like?

A MuseumNext conference is designed to be inspiring, practical and easy to take part in. Everything happens online, so you can join from anywhere in the world without travel costs or time away from your museum.

Each event brings together museum professionals who are leading change in their fields. Presentations are short, focused and packed with ideas you can use straight away. You’ll hear honest stories about what worked, what didn’t, and what others would do differently next time.

All talks are streamed live, with opportunities to put your questions to speakers in real time. If you can’t join every session, or want to share the learning with colleagues, every presentation is recorded and available on-demand for a full year.

Above all, a MuseumNext conference aims to leave you energised, informed and connected — part of a global community of museum professionals who want to do things better.

Tools. Strategies. Real-World Inspiration

TICKETS

INDIVIDUAL TICKET

£135

TEAM TICKET

£275

STUDENT

£30

A personal note

Seventeen years ago, we started MuseumNext to shine a spotlight on the most groundbreaking and imaginative work happening in museums.

Today we’re able to reach a global community of museum thinkers (more than 20,000 last year) with engaging and accessible virtual events.

I’m dedicated to ensuring that everyone attending our events has a great experience and that the time you spend watching our events will be valuable to you.

And I’m excited to welcome you to the Museums & Social Media Summit in November. I know you’ll find it an inspiring few days.

 

Jim Richardson,
Founder, MuseumNext

WHAT PEOPLE SAY ABOUT MUSEUMNEXT...

David Glasser

A platform for uninhibited fresh thinking with a really effective balance between the fresh technical and fresh thinking - nothing less from Museum Next!

David Glasser Ben Uri Gallery and Museum
Magnus Jensner

The MuseumNext conferences, whether it is live or digital, always manage to gather a great variety of people and speakers. It is always very accessible, held in a friendly including spirit which promotes good dialogue and discussions between speakers and audience. You're always looking forward to attending the next conference or gathering.

Magnus Jensner Hallands Konstmuseum
Lu Spriggs

Absolutely top-notch conference. All the talks I attended were informative and valuable, giving me not only aspirational motivation but also a lot of practical, applicable advice and insights. I can't wait for next year!

Lu Spriggs The Huntington Library, Art Museum and Botanical Gardens

Did you know that virtual conferences are far greener than in-person events? By drastically cutting travel-related carbon emissions and removing the need for venue resources, they significantly reduce both the overall carbon footprint and waste.

But our commitment to sustainability doesn’t end there. We’re continually working to minimise the environmental impact of our work and to use our network as a force for good.